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Consulting in the medical device sector: A lesson on the importance of sociological know-how

Tom Spencer

Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry. What we discovered is that European patients only consider a medical product credible if it is prescribed to them by their doctor.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

The data must be specific to individual brands and product lines, not the company as a whole. Is the market for the product or service growing? Product category data: What are the trends in the specific product category? What new products or new SKUs have been introduced, and when, for each major brand?

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

This gives more flexibility to incorporate as well as capture complex aspects like interactions and synergies within and between media groups, carryover effects of advertising , and diminishing returns of media (described by an S-shaped curve). Case Study. Consider Product ABC from a leading retailer. Logarithmic models.

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An Overview of Digital Marketing Consulting

Tom Spencer

They are equipped with up to date knowledge about online advertising channels, and are able to offer clients budget friendly plans to boost their online presence. In a recent case study , PWC’s digital team worked to improve the user experience of AXSMaps , an app that allows disabled people to rate venues based on level of accessibility.

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Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?

Harvard Business

It wanted to become the next Kikkoman, which had so quickly turned Americans on to its soy sauce and stir fry products. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. . You could also start a coupon program.

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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

The attribution technology will tell you that the customer found you because of that advertisement. Base your content on what is most important to your clients and consider how you can connect your own story, personality, and ambitions to the product or service you offer. Routine is crucial on social media.

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Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. I stumbled into advertising. I worked in advertising for about a dozen years or so at some point. What were you doing before?