Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Tom Spencer

JUNE 2, 2018

And as more and more candidates start to use them frequently, it is harder to impress the interviewers. Hence, I would like to give you two secret models to help you delight your interviewers. Silver Bullet #1: Marketing Tool: Segmenting – Targeting – Positioning. Define the total market. Segment the market.

Case Interview 68

Case Interview Interviews Retail Tools 68

Management Consulted

FEBRUARY 21, 2016

To the uninitiated, the case interview can be more than a little bit terrifying. The main point of the case interview is to provide you with an opportunity to show the interviewer the great job you’d do if they hired you today and set you straight to work. Not tens, or hundreds, but thousands. 1 – Mental Math.

Case Interview 100

Case Interview Interviews Case Study Case Studies 100

Tom Spencer

JANUARY 12, 2019

This article focuses on how to conclude well in your case interview. What I’m going to do in this post is to give two examples of conclusions to the same case interview: one okay conclusion and one great conclusion. “The The market seems to be growing so that looks quite attractive for the client.

Case Interview 60

Case Interview Examples Interviews Retail 60

Tom Spencer

NOVEMBER 1, 2015

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share. (Source: Flickr ).

Productivity 60

Productivity Marketing Case Interview Interviews 60

Tom Spencer

MAY 26, 2018

There are three stages, and they follow in sequence: Input, Production, Output. For example, a link between procurement and manufacturing, or manufacturing and marketing. To begin the analysis, it is important to identify the inputs (otherwise known as “resources”, “raw materials” or “factors of production”). Case Prompts.

Case Interview 68

Case Interview Interviews Analysis Productivity 68

CaseInterview.com

NOVEMBER 6, 2019

Email: I am a regular reader of your emails discussing ways in which to succeed at case interviews and can without doubt say that they assisted me in getting an offer for an associate position with McKinsey in Johannesburg. I had prior to the final round).

Case Interview 40

Case Interview Interviews McKinsey Bain 40

CaseInterview.com

SEPTEMBER 9, 2019

Question: Thank you for creating the Case Interview Secrets videos and Look Over My Shoulder ® program. It is the most practical and intuitive resource on the market, in my opinion. My question is related to note-taking during the interview. All information you receive in a case is not created equally.

Case Interview 40

Case Interview Interviews Data Exercises 40

CaseInterview.com

APRIL 13, 2019

10 years, one of the most common questions I am asked is how much time is needed to prepare for a case interview and how to prepare when you don’t have much time. I want to address in this article the 2 nd question of how to prepare for a case interview when you don’t have much time. Reader #2 – 3 Days Until Interview.

Case Interview 40

Case Interview Interviews Video Case Study 40

CaseInterview.com

MAY 22, 2019

Below is a success story I recently received from a CaseInterview.com student about the success they had using a set case interview practice routine. First, it takes a lot of the thinking out of the administrative aspects of case practice. Initially, not everyone realizes this is an important part of the interview to practice.

Case Interview 40

Case Interview Interviews Development How To 40

Tom Spencer

JULY 6, 2013

Furthermore, this engages you in a conversation with the interviewer as opposed to enduring an uncomfortable silence. This part of the interview allows you to understand the case, provide a suitable recommendation, and demonstrate your thought process when dealing with new information. What is the size of the market?

Marketing 111

Marketing Case Interview Interviews Airlines 111

Tom Spencer

SEPTEMBER 17, 2021

Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry. What we discovered is that European patients only consider a medical product credible if it is prescribed to them by their doctor.

Case Interview 88

Case Interview Case Study Case Studies Consulting 88

Tom Spencer

AUGUST 3, 2019

Associate Product Manager (APM) positions are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers. These alumni have gone on to become VCs, founders, and product leaders, in addition to starting APM programs at companies like Salesforce.

Productivity 60

Productivity How To Recruiting Recruitment 60

Buzzsprout

JANUARY 8, 2024

Asking your guests engaging questions is pivotal to the success of interview podcasts and helps differentiate your content from other shows. This guide breaks down how to come up with great questions so you can nail your interviews and keep listeners hooked. " In this case, "where" isn't relevant.

Interviews 95

Interviews Case Interview Research Industry 95

Management Consulted

DECEMBER 13, 2015

As you’ve likely already figured out, the case interview is a very unusual creature. In the consulting case interview, your time is even more precious: you have only 4 minutes to develop and present a plan (2 to structure your case and 2 to present). Overview of consulting case frameworks.

Case Interview 100

Case Interview Consulting Interviews Study 100

Tom Spencer

SEPTEMBER 7, 2014

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. Addressing this type of case question is achievable, provided you can identify the root of the problem. Below we look at a specific case scenario. Source: Culturamix ).

Strategy 98

Strategy Strategy Strategy& Case Interview 98

CaseInterview.com

JUNE 13, 2019

You can perform better in a consulting interview by having an upfront preview of what types of questions might be thrown your way. Profitability cases directly tackle the amount of money a business is generating. You can split revenue down further into quantities, prices, and product mix. Segment the revenues however helpful.

Interviews 45

Interviews Case Interview Consulting Productivity 45

CaseInterview.com

JUNE 1, 2020

Sometimes, you get lucky because the market moves toward you. Other times, you have to find where the market has shifted toward. If you don’t adapt your sales and marketing messages to your target market’s new priorities, your sales will suffer. In your market, this might be a product opportunity.

Case Interview 69

Case Interview Hotels Interviews Video 69

Tom Spencer

APRIL 18, 2020

Biases can also creep in during a case interview, causing you to make incorrect assumptions about a business problem. Let’s consider a case interview scenario where our interviewee, called Jane, makes use of a simple rule of thumb to solve a challenge presented to her. Interviewer: I see, and why is this the case?

Case Interview 88

Case Interview Insurance Insurance Interviews 88

Tom Spencer

JULY 12, 2013

CanadaCo, the largest discount retailer in Canada, currently holds the dominant market share in the industry. WHEN considering a case that requires a competitive response, first take a look at the action which forced the company to respond. Case scenario is a derivation from a practice case provided by The Boston Consulting Group.

Case Interview 102

Case Interview Boston Consulting Group Pharmaceuticals Interviews 102

Tom Spencer

JANUARY 25, 2013

Dick Smith: The Power of Viral Marketing. However, while most Australian’s are doing what Australian’s do best, one Aussie veteran is promoting a new range of Australian owned products to support Australian farmers, and is donating 100% of the profits to charity. Case Interviews. Definitions. Helpful Links.

Marketing 103

Marketing Case Interview Interviews Consulting 103

Steve Shu Consulting

JULY 4, 2017

Writing a job description that is needed and that I could fulfill – In some cases it might be easier to outline general problem areas, desired outcomes, and probable activities as opposed to using a very linear project approach with engagement workstreams. Surprisingly, one can go a long way with Powerpoint presentations.

Case Interview 150

Case Interview Consulting Management Exercises 150

Tom Spencer

JUNE 6, 2020

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features.

Apparel 103

Apparel Retail Examples Productivity 103

Harmonious Workplaces

DECEMBER 27, 2023

Without this expertise, organizations risk making poor hiring decisions, which can cost thousands of dollars or more in each case. Increased Time and Resource Expenditure: The recruitment process can be time-consuming and resource-intensive, involving advertising, screening, interviewing, and negotiating offers. With more than 33 yrs.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Management Consulted

MAY 28, 2017

The firm does a significant amount of diligence work for PE firms, and also performs an assessment of their ability to compete from a technical and product standpoint for tech acquirers – Bulger Partners is the only firm in the industry currently providing this service. Marketing and Ad Tech. Healthcare IT. Consumer Internet.

Software 165

Software Strategy Strategy Strategy& 165

CaseInterview.com

JUNE 11, 2019

This way I can show the interviewer I am 100% hypothesis driven and I don't ask any irrelevant data. Would you recommend this and what is your view about this as a past interviewer? I was wondering what your view is on this method to apply to cases, this might help to form a HYPOTHESIS and ASK ONLY data which you 100% need.

Case Interview 49

Case Interview McKinsey Interviews Airlines 49

Tom Spencer

AUGUST 18, 2015

Value Chain Analysis is another tool that may prove useful during the consulting case interview. It can be used to analyse the cost structure of a company as part of a declining profitability case, or to analyse the supply chain as part of an operations case.

Analysis 60

Analysis Case Interview Interviews Operations 60

Tom Spencer

NOVEMBER 3, 2018

As a result, the consulting firms want to see strong soft skills demonstrated in the interviews. Which ones will interviewers be looking for you to demonstrate? Below are three key traits that define successful communication in a case interview: Don’t ramble. Likely, your interviewer will feel the same way.

Interviews 60

Interviews Case Interview Consulting Leadership 60

Management Consulted

SEPTEMBER 26, 2012

It was simple – you wanted 3 things: more practice cases for use by yourself or with partners. simple and easy-to-use frameworks for structuring cases. guided interview prep homework and practice plans. Starting today you can get BOTH for the price of the Consulting Case Bank. What had they wanted more of?

Banking 113

Banking Case Interview Consulting Interviews 113

Tom Spencer

JULY 28, 2013

Despite the frequency of these deals, a large number of market studies have indicated that “ 50% to 70% of mergers and acquisitions fail to create incremental shareholder value ”. Clarifying why your client wishes to undertake the acquisition is a good place to begin, both in a case interview and in a real-life consulting engagement.

Strategy 98

Strategy Strategy Strategy& Case Interview 98

Management Consulted

JANUARY 15, 2017

Today we highlight Kalypso, a young but emerging player in the consulting market. If you are interested in the emerging market of the Internet of Things (IoT) or Augmented Reality (AR) devices, or are fascinated by helping a company navigate product placement in a grocery store, Kalypso may be a good fit for you. Industries.

Interviews 100

Interviews Culture Case Interview Intellectual Property 100

CaseInterview.com

JUNE 13, 2019

What you will learn: Learn the basics of a case interview – what it is, how they are different from a regular job interview, who uses them, why they are used, and the types of case interview formats and the difference between them. Topics Covered: What is a Case Interview? What is a Case Interview?

Case Interview 68

Case Interview Interviews Analysis Data 68

Tom Spencer

SEPTEMBER 6, 2015

While it may not be a core framework for solving consulting case questions, the BCG Growth Share Matrix can help to broaden your understanding of how a company might want to allocate cash between products and business units. Money generated from high-market-share products can then be used to develop high-growth products.

Case Interview 60

Case Interview Interviews Productivity Consulting 60

Harmonious Workplaces

DECEMBER 5, 2023

Everywhere you look online during the 2023 holiday season, you’ll see three things: A ridiculous amount of ads for products you don’t need or want… but might buy anyway. Job seekers report on peer-support calls and during networking meetings that they have had their interviews postponed or canceled.

Recruiting 96

Recruiting Recruitment Talent Case Interview 96

CaseInterview.com

JULY 29, 2020

In this case, people’s fear of sharks vs. mosquitoes is widely different than the statistical risk of death. A business plan that has never been exposed to market forces is an unknown risk. If you try to sell a product or take pre-orders for a product, how well it sells is useful data. In other words….

Case Interview 85

Case Interview Interviews Guidelines Comparison 85

Tom Spencer

OCTOBER 26, 2019

M&A case framework. Firms typically look at four areas when working on M&A cases. The market. The first area consultants typically analyze in M&A cases is the market. This is extremely important because a big part of the success or failure of the acquisition will depend on broader market dynamics.

Case Study 60

Case Study Case Studies Study Case Interview 60

Chad Barr

AUGUST 16, 2023

Here’s its first attempt: Day Theme Content Day 1: Marketing Monday Maximizing Digital Outreach Share insights on the latest digital marketing trends and how they can be implemented to reach new audiences. Include real-life examples and case studies to illustrate the potential impact. Pretty impressive, isn’t it?

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Case Interview Trends Media Tools 52