article thumbnail

Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

article thumbnail

Examples of Concluding Your Case Interview (Part II)

Tom Spencer

This article focuses on how to conclude well in your case interview. What I’m going to do in this post is to give two examples of conclusions to the same case interview: one okay conclusion and one great conclusion. “The The market seems to be growing so that looks quite attractive for the client.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consultant Marketing Pillow Talk

Jerry Fletcher

For instance, the interviewer in a pod cast asks how you accomplished a turnaround for a client or what process was used to save multiple clients. You see the public aspect as good advertising and your ego appreciates being preened so you stick around to get groomed a little more. Ego boosting events These can take on many guises.

article thumbnail

Consulting in the medical device sector: A lesson on the importance of sociological know-how

Tom Spencer

Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry. The main takeaway from this experience is that the success of a market entry strategy is often based as much on sociology as it is on price competitiveness.

article thumbnail

Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Without this expertise, organizations risk making poor hiring decisions, which can cost thousands of dollars or more in each case. Increased Time and Resource Expenditure: The recruitment process can be time-consuming and resource-intensive, involving advertising, screening, interviewing, and negotiating offers.

article thumbnail

Oath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer

Strategy+Business

In a wide-ranging interview, Tim Armstrong, the CEO of Oath, which owns AOL, Yahoo, the Huffington Post, and other properties, discusses the future of digital advertising and marketing and the business case for a wireless giant like Verizon investing heavily in content.

article thumbnail

Mergers & Acquisitions: Strategy

Tom Spencer

Just this week, two of the largest advertising entities, Omnicom and Publicis, announced a $35.1 Despite the frequency of these deals, a large number of market studies have indicated that “ 50% to 70% of mergers and acquisitions fail to create incremental shareholder value ”. billion merger.