Remove 2017 Remove Management Remove Marketing Remove Metrics
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Getting Smart About Change Management

BCG

Focus Thursday, January 05, 2017. One-time market leaders and corporate giants fall rapidly from grace, having failed to modernize or having lost out to nimble competitors. One industry that has been a huge beneficiary of all this turbulence is the change management industry. Indeed, by most metrics, it has failed.

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Does Effective Leadership Really Matter?

Organizational Talent Consulting

While working with a large Forbes Top 25 Private Company, we quantified the value of leadership using internal key business metrics and various cognitive and behavioral leader assessments. times greater financial returns than market averages. Journal of Management, 14(3), 453-464. Journal of Management Research, 1(4), 254.

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Wearable Technology in Healthcare

Tom Spencer

Based on a recent study by Global Industry Analysts , the global market for wearable medical devices is projected to eclipse $4.5 1 In the United States, the predominant market in this space, it is estimated that roughly 20% of Americans currently own a wearable fitness device. billion by 2020. Potential Benefits.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business

By Matt Lawson, Managing Director, Ads Marketing at Google. Consumers expect more of marketers now. Read more from Google Analytics 360 Suite: Marketing Analytics Can Improve the Customer Experience. 3 Ways Marketing Organizations Can Make Data More Actionable. Creating Customer Value by Harnessing Data.

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It’s Time to Tie Executive Compensation to Sustainability

Harvard Business

Many of them responded by including quality metrics in their compensation incentives. As any compensation consultant will tell you, comp plans can address only so many metrics. So for a compensation committee to justify a new metric, it needs to have a strong business case.

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Bridging Organization Design and Performance

Kates Kesler

Even P&G announced its intention to shed more than 50 percent of its brands “in order to simplify the way we organize and manage the company” (Byron 2014). Cost increases of about $400mm are expected to be offset by other synergies in the two separate companies at the end of 2017. As organization designers this trend intrigues us.