How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. It was a very detailed, well written RFP. And the client was asking for everything. Which is not a problem. Unless you have a limited budget. Do you know how much marketing costs? How much should it cost?

List of strategy consulting firms in Hong Kong

Tom Spencer

List of strategy consulting firms in Hong Kong 2011. by Tom Spencer on September 29, 2011 · 0 comments. About. Book Shop. Archive. Definitions. Helpful Links. Quotes. Subscribe. in Management Consulting. List of strategy consulting firms in Hong Kong. Accenture.

Eight Secret Weapons of the Modern Consultant

Steve Shu Consulting

Although I’ve developed a number of blog posts addressing the practice of management consulting, I have spent little time tying things together into a framework of secret weapons of the modern consultant. Secret weapons are a spectrum of tactics and skill areas – while some may be used widely, they are often passed through mentorship or apprenticeship in bits and pieces.

Special Discussion on Starting Consulting Services Organizations Within Product Companies

Steve Shu Consulting

When people think about consultants, they often think about those that work for companies like McKinsey, Accenture, Deloitte, etc. These are companies that are essentially independent from product vendors.

List of economic consulting firms in Hong Kong

Tom Spencer

List of economic consulting firms in Hong Kong 2011. by Tom Spencer on October 4, 2011 · 1 comment  ·  Image Source. October 5, 2011 at 9:44 am. Previous post: List of strategy consulting firms in London 2011. About. Book Shop. Archive. Definitions.

Consultant Ninja: The Math of Jefferson County, Alabama's Sewer.

Consultant Ninja

Saturday, August 13, 2011. August 15, 2011 at 2:13 AM. September 15, 2011 at 8:50 AM. September 19, 2011 at 10:51 AM. Saturday, August 13, 2011. skip to main | skip to sidebar. Consultant Ninja. Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman. The Math of Jefferson County, Alabamas Sewer Bond Bankruptcy.

Management Consulting Manifesto

Steve Shu Consulting

Got an idea from Dan Wallace (Twitter handle: @Ideafood ) to write a manifesto (link to some other examples here ). As many regular readers may know, I am pretty passionate about the practice of business and management consulting. Without further ado, here is a working draft of my management consulting manifesto: Do what’s best for the client before the consulting firm. Lead and practice ethically. Love the client and commit fully or leave at the earliest, ethical moment.

Who’s Keeping Up? Marketing Secrets from the Joneses

Joellyn Sargent

You might have missed the movie, The Joneses , starring Demi Moore and David Duchovny. It wasn’t a box office smash, and I wouldn’t have seen it myself except that it was filmed in my town.

Consultant Ninja: Why the US Housing Market is still royally screwed.

Consultant Ninja

Monday, May 16, 2011. July 12, 2011 at 5:46 PM. July 22, 2011 at 12:35 AM. Monday, May 16, 2011. skip to main | skip to sidebar. Consultant Ninja.

How To Make Project Closure and Client-Consultant Transitions Smooth

Steve Shu Consulting

Eventually projects with consultants come to an end. Similar to completion of a good run as an employee of a firm, feelings at the end of a consulting project can be bittersweet. For me, the sweetness of successfully completing a project feels great, while the end of the day-to-day, close working relationship with the client can make one reflect for a moment longer.

What To Do When Your Professional Services Organization Is Not Professional Enough

Steve Shu Consulting

In helping companies develop, tune-up, or reboot their professional services organizations, here are some example of complaints I’ve heard that reflect the need for change: Customer: “Instead of providing consulting services, your organization is marketing its products to me and asking me to pay the bill.” ” General manager of services organization: “I am not sure we know what services we sell versus what services are provided as part of the product pre-sales cycle.”

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Q&A On Management Consulting and Leadership Topics (On Quora)

Steve Shu Consulting

For those unfamiliar with Quora , it is one of the emerging “question and answer” sites on the Internet. Although its positioning is not quite clear to me yet, a point of difference relative to other sites (like Yahoo Answers) is that Quora integrates aspects of social networking technology. Throw in a carefully-honed, early-adopter market segment and some venture capital hype – the result for now seems to be a high-quality, professional dialogue hub.

Mankiw's 10 Principles of Economics - Tom Spencer consulting blog

Tom Spencer

by Tom Spencer on November 23, 2011 · 1 comment  ·  Image Source. November 23, 2011 at 11:04 pm. About. Book Shop. Archive. Definitions. Helpful Links. Quotes. Subscribe. Mankiw’s 10 Principles of Economics.

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Consultant Ninja: America's "Lost Decade" of Housing: Management.

Consultant Ninja

Tuesday, July 26, 2011. August 4, 2011 at 11:36 AM. September 12, 2011 at 7:55 PM. September 14, 2011 at 3:57 PM. Tuesday, July 26, 2011. skip to main | skip to sidebar. Consultant Ninja.

Facilitation Technique: “Painting the Ends of the Spectrum”

Steve Shu Consulting

While I don’t often write about leadership, management, and consulting “techniques”, there’s one that I wanted to share as I’ve found it useful when facilitating a diverse group of folks. I call it “painting the ends of the spectrum”, although I’m sure there other varieties and names for this approach.

Sales 215

Now or Never: Why Scarcity is Good for Sales

Joellyn Sargent

If you have ever stood in line for a Tickle Me Elmo, to get hot concert tickets or to be the first to get a new iPad, you know the sense of anxiety created by pursuing something you may not be able to get.

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Consultant Ninja: Consulting Verbatims: Management Consulting Blog

Consultant Ninja

Tuesday, June 21, 2011. Tuesday, June 21, 2011. skip to main | skip to sidebar. Consultant Ninja. Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman. Consulting Verbatims.

“You’re Kidding, Right?”

Joellyn Sargent

10 Things Salespeople Should Never Say. Normally I’m pretty upbeat and positive, but today I need to share some advice about what not to do. You see, I recently had an interesting interaction with a sales rep who simply couldn’t believe that I didn’t want to buy what he was selling, and he really crossed the line.

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Economies of Scope - Tom Spencer consulting blog

Tom Spencer

by Tom Spencer on November 14, 2011 · 0 comments  ·  Image Source. For example, SMEs currently account for more than 99% of businesses in Europe ( Economist Intelligence Unit 2011 ). About. Book Shop. Archive. Definitions. Helpful Links. Quotes. Subscribe.

Ask an Expert: When to Hire a Consultant

Joellyn Sargent

So you have a few business challenges in front of you, and you’re not sure what to do. You’re not alone. That’s why legions of professionals hire consultants.

Best Business Books 2011: Ethics and Aspirations

Strategy+Business

7 Ways Social Media is Like Pregnancy

Joellyn Sargent

Every now and then unusual parallels pop into my mind. I don’t know why, but this morning it was the interesting similarities between social media and pregnancy. If you’re a parent, I bet you’ll be able to relate to at least a few of these: 1. It’s Hard to Know What to Expect.

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What I’ve Learned From Buyers of Management Consulting Services

Steve Shu Consulting

Many blog posts and articles address when to use management consultants versus not. Some argue that using consultants for strategy development intimate incompetence by management (example here ). Others argue that consultants should be used in cases when expertise is higher than that of existing employees. Companies should definitely examine the needs and tradeoffs for using management consultants.

Dear foursquare, We’re Through

Joellyn Sargent

Sorry to break up with you this way, but a tweet was just too short. I tried, I really did. You looked so fun, and I thought it would last. But the promise was better than the reality of living with you. You may not miss me at all, but I’ve got to get this off my chest.

Media 130

Road Trip! Where’s Your Business Going?

Joellyn Sargent

I was on a road trip recently, taking my daughter to Nashville for her freshman year of college. Since I wasn’t driving, I had the chance to spend some time contemplating journeys – in life and in business – blogging along the way.

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The Rule of Three - Tom Spencer consulting blog

Tom Spencer

by Tom Spencer on September 22, 2011 · 1 comment  ·  Image Source. September 30, 2011 at 9:59 pm. About. Book Shop. Archive. Definitions. Helpful Links. Quotes. Subscribe. The Rule of Three. in Management Consulting.

Is Your Business Ready for an Emergency?

Joellyn Sargent

Every few years an event like Hurricane Irene blows by, reminding businesses to check their disaster recovery plans. As the East Coast braced for Hurricane Irene last weekend, you might have pulled out your own plan to review.

The Art of Letting Go

Joellyn Sargent

I’m about to send my oldest daughter off to college. In just a few weeks she’ll be on her own in an unfamiliar town, absorbing new experiences, having fun and (hopefully) remembering the lessons her father and I taught her along the way.

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Kiss Your Elevator Pitch Good-Bye

Joellyn Sargent

It’s official. I’m mustering all my authority (however much that is) and declaring that the Era of the Elevator Pitch is over. Done with. Kaput. So last century. Because the whole concept of the elevator pitch is slightly flawed. Sure, you need a concise way to answer the question, “What do you do?” ” but is every response a “pitch”? There’s Flaw 1.

Free Money Day - Tom Spencer consulting blog

Tom Spencer

by Tom Spencer on September 14, 2011 · 1 comment  ·  Image Source. September 15, 2011 at 6:18 am. About. Book Shop. Archive. Definitions. Helpful Links. Quotes. Subscribe. Free Money Day. in Economics.

A CEO’s Social Media Checklist

Joellyn Sargent

5 Things Executives Need to Know About Social Media. Social Media is something that’s on the radar of many corporate leaders.

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What’s Your (Social Media) Policy?

Joellyn Sargent

Every Company Needs One. If you haven’t established a social media policy for your business, it’s time to get busy. Like an Internet Use policy, a social media policy explains how employees can utilize social media when representing the company.

Media 130

Best Business Books 2011: Strategy - Strategy+Business

Strategy+Business

Who Needs a Sabbatical?

Joellyn Sargent

Do you ever dream about taking a sabbatical? Taking a few weeks or months off work can sound really enticing, but not many of us have that luxury. Maybe it’s time to insist on it. When I was growing up, my Dad was a college professor, teaching marine biology at Eckerd College in St. Pete, FL.

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Social Listening: Look Who’s Talking

Joellyn Sargent

Twitter has reached 200 million registered user accounts, generating 110 million tweets each day as of January, 2011. I was at a TAG CRM “State of the Industry” presentation recently, and one of the presenters mentioned some stats that captured my attention.

Who’s Your Competition?

Joellyn Sargent

Do You Know Who Your Competitors Are? Are You Sure? Are you confident that you know who you’re up against, or do you just THINK you know?

Media 130

We need you to lead us - Tom Spencer consulting blog

Tom Spencer

by Tom Spencer on December 14, 2011 · 0 comments  ·  Image Source. About. Book Shop. Archive. Definitions. Helpful Links. Quotes. Subscribe. We need you to lead us. in Leadership. You too can put a ding in the universe. THERE are three simple steps to being a visionary leader.

Service or Obligation – What’s the Difference?

Joellyn Sargent

I’ve been helping some clients deal with the aftermath of the Google Farmer update – a recent algorithm change that has had horrible effects on traffic to many e-commerce sites. Some sites have seen their site traffic and revenues fall 30%, 40% even 50%.

Who is responsible for your success? - Tom Spencer consulting blog

Tom Spencer

by Tom Spencer on September 19, 2011 · 0 comments  ·  Image Source. About. Book Shop. Archive. Definitions. Helpful Links. Quotes. Subscribe. Who is responsible for your success? in Business Strategy.

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Do Customers Want Green Eggs and Ham?

Joellyn Sargent

Customers can be funny creatures. Often you think you know what they want, because they told you they want it. And you know what they don’t want, because they told you that, too. But sometimes, like in the Dr. Seuss book, Green Eggs and Ham. customers don’t know what they want.