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Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee

Consulting Matters

First, I have been talking for the last few episodes about the importance of not just identifying your ideal client but getting in their hearts and minds so you can position yourself, products/services, and copy to connect with them. Related Blog, Video, or Podcast Episode: Why You Need An Ideal Client Archetype.

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The Importance of Perspective

CaseInterview.com

It’s an insight that I shared with a few thousand CEOs during the 2008 to 2009 Great Recession. Many CEOs told me, “Our prospects tell us that our product is clearly far superior to our competitors’, yet the prospects don’t buy. If the prospect were to buy, they would buy from you over other suppliers in your product category.

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Lighten Up Your Marketing

Women in Consulting

It has a very funny video that parodies the ‘awkward’ relationship between a vendor and customer by comparing it to a romantic one! Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh. And it is. Source: Marketo.

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Chicago PMI Crashes to 5 1/2 Year Low: Production, New Orders, Backlogs Suffer Double Digit Declines

MishTalk

in February, the lowest level since July 2009 and the first time in contraction since April 2013. The sharp fall in business activity in February came as Production, New Orders, Order Backlogs and Employment all suffered double digit losses, leaving them below the 50 level which separates contraction from expansion. points to 45.8

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Consultant Ninja: Dipping my toe in the health care debate.

Consultant Ninja

Monday, July 27, 2009. July 27, 2009 at 9:55 PM. They also happen to be expensive, not because some greedy fat cat is out there, but because that high price justifies the ROI for the R&D in that product in the first place. July 27, 2009 at 10:43 PM. July 27, 2009 at 11:21 PM. July 28, 2009 at 12:08 AM.

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Destruction of French Manufacturing Placed Squarely on Euro

MishTalk

Eric Dor writes " The launch of the euro brought about an impressive decrease of manufacturing production in France and huge losses of market shares. ". Since the launch of the euro, French and German industrial productions have extremely diverged. Manufacturing industry production in France. Cumulated Industrial Production.

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Clayton Christensen on Disruptive Innovation

Tom Spencer

CLAYTON Christensen, author of The Innovator’s Dilemma , is an authority on disruptive innovation , a process by which a product or service initially takes root in simple applications at the bottom of a market and then moves ‘up market’, eventually displacing established competitors. How could this happen you ask? Good question.