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What Do I Mean By “Content?”

Chad Barr

Content creation is the lifeblood of your organization and the way you manifest new ideas. Here is what falls under the category of content when I discuss with my clients: Articles. What are your thoughts on content creation and are there any other categories you would include? Position Papers. Checklists.

eBook 40
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How to Find Your Voice as a Consultant, Coach, or Speaker with Vocal Coach Sara Giita Flores

Consulting Matters

Why finding your voice is the key that unlocks your consulting or coaching potential Finding your voice isn't just about getting on the stage as a speaker; it's the main thing you need to launch your business, create compelling content, write that book you've dreamed about, and yes, take the stage with confidence.

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Four Parts of A Well Positioned Consulting or Coaching Brand

Consulting Matters

I’m continuing my Brand You series. Last week I shared with you what a brand is and why you need one. But first, I have big news! After living in Orlando for over 30 years, I moved to Denver! Significant time change that I will tell you about later. If you missed it, definitely go back and listen.

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do. Your clients do not care AT ALL about your process and will never buy that from you. It's like saying that you want to be an expert fisherman but you don't care what type of fish you catch.

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Four Classroom Teaching Differentiators in a World of TikTok and Other Digital Innovations

Steve Shu Consulting

They can take classes remotely or even do self-study using online platforms. I am all for further development of those types of resources and educational models, recognizing their benefits, challenges, and limitations. That means focusing on multiple connections. I have heard through the grapevine (i.e.,

Education 195
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What Is A Brand And Why Do You Need One?

Consulting Matters

Are you a consultant or coach who knows it's crucial to build your brand but honestly has no clue what that means? And I am so excited! By the end of this series, you'll get big boosts of clarity on what makes you unique, how you can stand out in the marketplace, and use your natural strengths to attract clients magnetically.

Exercises 156
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Consultants and Coaches vs. Subcontractors

Consulting Matters

A couple of days ago I wrote an article that differentiates between consultants and coaches and the respective business models. I realized that I was remiss in pointing out one business model that both might choose: becoming a subcontractor. What is a Subcontractor? Consultants and coaches are both executive advisors.