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60 Seconds of Johanna’s Writing WIP for May 24, 2024

Johanna Rothman

My podcast this week is from the speaking book. Too many books have boring introductions and first chapters. So I cycle through mine to find the gems that make the book draw the reader in. That's how I write books. This excerpt is from the speaking book. That's just my guideline.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Related Article: "7 Reasons Why Your Client Aren't Getting it When you Write and Talk About What You Do". You're reading my mind! This article is for you. You get me!".

How To 401
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60 Seconds of Johanna’s WIP for March 1, 2024

Johanna Rothman

This week, the 60 seconds is from the as-yet-untitled speaking book. This excerpt is from the speaking book. Let's unpack that, especially if you think successful speakers often deliver keynote talks to thousands of people. Back in 2009, I gave a talk about project portfolio management to a group of about twenty people.

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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world.

Strategy 156
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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world.

Strategy 156
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Amplify Your Brand Image by Writing Books with Roberta Matuson

Consulting Matters

I have witnessed her remarkable journey from a start-up consulting business owner to an established expert with five published books and author of articles featured in Fast company, the Wall Street Journal, the New York Times, Forbes. And most importantly, we could all learn a thing or two from Roberta's new book, "Can We Talk?"

Talent 156
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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

This is why you want to be “The Person” to talk to for a given situation. Examples Several years ago, my agency represented a highly talented professional with over 20 years of experience even though he positioned himself as a jack-of-all-trades. When do people ask for my help or advice? What is his sweet spot?

Exercises 195