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More Meetings = More Clients

The Fearless Marketer

The purpose of B2B marketing is to get meetings with prospective clients. Whatever your marketing activity is — networking, speaking, webinars, your primary purpose is to generate enough of the know-like trust factor that those you connect with will be willing to have a conversation with you. What is the purpose of marketing?

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

Ultimately - even if you're trying to meet urgent needs - you also still need confidence in your value proposition - because all of your immediate efforts will be focused on finding the people who you can help and who genuinely need you. Here's a sample script you can use when meeting someone at a networking event : Make Personal Contact.

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What Marketing Strategy Is the Best for You?

The Fearless Marketer

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing. Now, all of these strategies can be effective. Fist pumps!

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What to Say Once You Get a Meeting

The Fearless Marketer

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings. More Meetings = More Clients. But what do you actually say in such a meeting that will move things forward and lead to more valuable connections?

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The Marketing-Selling Sequence

The Fearless Marketer

But if you follow a step-by-step sequence, you’ll get more attention and more meetings with qualified prospects, and land more clients. Your aim here is to get a meeting with a qualified prospect or put on a presentation, such as a webinar, for a group of prospects. Also called a Strategy Session or Selling Conversation.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

Ultimately - even if you're trying to meet urgent needs - you also still need confidence in your value proposition - because all of your immediate efforts will be focused on finding the people who you can help and who genuinely need you. Here's a sample script you can use when meeting someone at a networking event : Make Personal Contact.

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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

Therefore, create your overall marketing strategy that sets the context for you to be able to make a powerful promise and then deliver on that promise. Offering free webinars on a content that would be of interest to your ideal clients is a way for them to experience your value first hand. You are not selling widgets for low prices.

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