Intellectual Property Marketing Meeting Webinar 
Johanna Rothman
NOVEMBER 28, 2023
The reply: Spend five hours a month in meetings (roughly an hour each week). No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book.
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. It all starts here.
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Jerry Fletcher
SEPTEMBER 19, 2020
It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Or would you have imagined the explosion of meetings software that has occurred in the last six months? It’s great until it isn’t. Six people provided their e-mails.
Rod Burkert
MARCH 18, 2020
In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.
Consulting Matters
AUGUST 15, 2019
I’d been in the Hospitality, Meetings and Conventions industry for 28 years, and I helped several companies build and develop their corporate divisions, and then I did it for myself building my own company and then working for angel investors flipping underperforming businesses in meetings and conventions and hospitality.
Rod Burkert
JUNE 20, 2018
Once you’ve scheduled your trip, you’ll travel bag free, and your freshly cleaned and neatly packed clothing will meet you at your specified destination. Here is one definition from a Forbes.com article that I like: Business development is the creation of long-term value for an organization from customers, markets, and relationships.
Chad Barr
AUGUST 17, 2012
You should also export and merge your email database (outlook or such) and then upload all these contacts into an online email marketing program. Almost Permission Marketing – I know that some have made their fame promoting the Permission Marketing concept. Load them all into a database such as Excel.
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