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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 163
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What is marketing?

Seth Godin Blog

If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. Marketing goes way beyond advertising, email pitches or the way you do pricing. ” Those are very different things.

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Reading at work

Seth Godin Blog

Most organizations think nothing of having twenty valuable employees spend an hour in a meeting that's only tangentially related to their productive output. What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead? The Tom Peters Seminar. Of course, I'm biased.

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9 HR Management Tips to Keep Employees Happy

Tom Spencer

Consider having a financial advisor, such as Morgan Stanley or Merrill Lynch , hold a catered seminar to educate your workforce. Your marketing team has likely designed your company’s social media presence with one audience in mind: the client. Attract Qualified Candidates through Social Media. Invest in a Single HR Platform.

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Does it help?

Seth Godin Blog

How about that meeting you're going to, that website you're updating, that question you're about to ask?   [PS we're about to launch the summer session of the Marketing Seminar. If it's designed to keep me warm, then yes, it helps. What's it for? Does it help?

Meeting 43
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Announcing the CEO Club of Greater Boston

Emerson Consulting Group

Being able to meet and get to know fellow CEOs from a different industry or even a similar one helps a lot due to the sharing of like information. Our members will be happy to meet you! Joe Bodio , CEO, Lan-Tel Communications. It has added new skill sets and processes to both my own company’s procedures and its overall success.”

Meeting 40
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Your Strategic Plans Probably Aren’t Strategic, or Even Plans

Harvard Business

At the start of my public seminars on strategic planning I ask attendees, who rank from board members and CEOs to middle management, to write down an example of a strategy on a sheet of paper. Let’s go back to our seminar list and take one of the responses: “achieve $100m net revenue.”

System 51