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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 202
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Reading at work

Seth Godin Blog

Most organizations think nothing of having twenty valuable employees spend an hour in a meeting that's only tangentially related to their productive output. What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead? Secrets of Closing the Sale. Body of Work.

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To Increase Sales, Get Customers to Commit a Little at a Time

Harvard Business

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. ” This perspective is promoted in books and seminars, but research indicates it is not how people buy. An incremental approach to sales has many benefits.

Sales 28
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Announcing the CEO Club of Greater Boston

Emerson Consulting Group

Being able to meet and get to know fellow CEOs from a different industry or even a similar one helps a lot due to the sharing of like information. Our members will be happy to meet you! Joe Bodio , CEO, Lan-Tel Communications. It has added new skill sets and processes to both my own company’s procedures and its overall success.”

Meeting 40
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Happy customers are closer than they appear

1 to 1

At the start of the COVID-19 pandemic, automotive sales tumbled in 2020 before surging demand and a global chip shortage sent prices skyrocketing in 2021. The ongoing chip shortage as well as major supply chain disruptions, however, have led to delays and inventory shortages that continue to upend new and used car markets.

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7 Factors of Great Office Design

Harvard Business

It’s one thing to note a person working solo in an otherwise empty seminar room, or a group of people huddling around someone’s desk because a conference room wasn’t available. Pick an example of a work activity that happens regularly, like a daily or weekly standing meeting. This is easier said than done, however.

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Make Data a Cornerstone of Your Team

Harvard Business

If you were entering the job market in the early 90s, most job descriptions included “Macintosh experience” or “excellent PC skills” in their preferred qualifications. Has the company decided to pursue a new business vertical based on data collected by the sales team in the field?

Data 36