Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Chad Barr

OCTOBER 23, 2011

Develop a vast amount of intellectual property that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Otherwise, you have a quality problem and not a marketing problem! Final points: Meet your deadlines and hit the mark! Everything else is gravy.

Leadership 40

Leadership Intellectual Property eBook McKinsey 40

Chad Barr

JUNE 26, 2009

Often times during my seminars I ask for volunteers to allow me to demonstrate their sites effectiveness. By being aware of what messages you are sending through your actions, you can adjust them in order to align them so that what you do also tells your customers how your products and services meet and/or exceed their needs and wants.

Intellectual Property 40

Intellectual Property Case Study Case Studies Productivity 40