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Understanding Your Target Market: Discovery Calls

Tom Spencer

Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. To avoid this trap when conducting customer development interviews, an entrepreneur or PM should focus on past behaviors, including actions taken, motivations, and the frequency of occurrence.

Marketing 166
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Consultant Marketing Pillow Talk

Jerry Fletcher

For instance, the interviewer in a pod cast asks how you accomplished a turnaround for a client or what process was used to save multiple clients. It feels good when a reporter seem intrigued by your answer so you add more details. The common denominator is the combination of public attention and a bit of ego massage.

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AlixPartners Interviews and Culture

Management Consulted

Generally regarded as turnaround market leaders, AlixPartners is doing a killer job at taking up more room in the consulting space by strategically hiring a plethora of gurus. 2013: “Top 5 Largest Crisis & Recovery Consulting Providers by Revenue & Market Share” – Bloomberg BNA Business. Alix Partners Videos.

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The Business Empath's Guide to Consulting & Coaching

Consulting Matters

Leverage your empath gifts to the hilt in marketing. Even if you don't like marketing, your empathy sets you up to be very good at it. Your ability to understand your clients heart and mind is a key enabler to really good marketing copy that makes your website convert and compelling content that establishes your credibility.

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Using Case Interview Prep for Non-Consulting Offers

CaseInterview.com

Here area couple of success stories received from readers who used case interview preparation techniques for securing an offer outside of consulting. Success Story: I would like to share my positive experience of a business case interview, thanks to your website! I watched the videos first and found them amazing!

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Holiday Human-Capital Culling Could Cost

Harmonious Workplaces

Compilation videos of holiday decorating fails. News of layoffs or companies reporting the deferment of hiring decisions until mid-January. Indeed reports that hiring has cooled significantly. Job seekers report on peer-support calls and during networking meetings that they have had their interviews postponed or canceled.

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Passed 5 BCG Interviews as Experienced Hire

CaseInterview.com

Below is a success story from a student who was an experienced hire who passed five BCG interviews. This story offers insight into the recruiting process for experienced hires as well as tips for success in the interview. This is a summary of my experience going through BCG interviews as an experienced hire. Success Story.