article thumbnail

Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. Your videos on your video channel.

article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

We don't sell a tangible product or service. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. or how to guidance (How to.).

Marketing 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it. Creating a product that summarizes your expertise into a product — aka, “Productized Consulting” — is difficult. Most consultants don’t imagine themselves as product creators. And it costs $35. That was the primary benefit.

article thumbnail

Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Finally, what constitute the makeup of your remarkable offerings in products and services.

article thumbnail

From Inception to Fruition

Chad Barr

Many of us struggle to bring products from that initial idea phase to actual completion. Long before these books were a reality, I knew they would help increase the reach of my intellectual property—something I’ve been doing with articles, podcasts, videos, and other publishing channels for years.

article thumbnail

Friday Fusion: September 4th, 2020

Tsavo Neal

There are hundreds of different ways you can monetize your blog — but I’ll give you two: Products and/or Services. That’s where products and services come into play. That’s your product. People buy products to solve a problem or get a result. Traffic + Sales (for your Product and/or Service) = Monetization.

article thumbnail

Ready to Strengthen Your Own Thought Leadership?

Chad Barr

Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Provide consistent value that manifest itself through their unique intellectual property. Don’t stop or become stagnant.