Development Intellectual Property Productivity Video 
Johanna Rothman
OCTOBER 10, 2023
When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. I'm sure I do not.
Consulting Matters
JANUARY 13, 2018
We don't sell a tangible product or service. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. or how to guidance (How to.).
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Tsavo Neal
APRIL 29, 2021
With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it. Creating a product that summarizes your expertise into a product — aka, “Productized Consulting” — is difficult. Most consultants don’t imagine themselves as product creators. And it costs $35. That was the primary benefit.
Chad Barr
JULY 18, 2018
What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Finally, what constitute the makeup of your remarkable offerings in products and services. Use this framework to craft and develop your future powerful content and share with us. Challenge or provoke them.
Chad Barr
JANUARY 18, 2017
The three initiatives you are working on right now to create world-class results are… Developing our new digital empire creation online product and launching it this quarter. Your three major initiatives are… Finalize and create the video scripts for my new online digital empire creation product.
Chad Barr
NOVEMBER 28, 2018
While marketing gets your message out there, branding develops the message itself. Think of Coke and Pepsi–two products that are now synonymous with soda. Establish a consistent flow of blog posts, articles, videos, and podcasts to solidify your web presence. Branding: Branding is the creative cousin of marketing.
Chad Barr
JANUARY 8, 2012
What about using social media, creating powerful alliances with others and developing your own video and audio channels? Placing many videos on YouTube and other video related sites will enable people to find you easily while strengthening your thought leadership in the process. What is your marketing plan?
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