Remove Intellectual Property Remove Marketing Remove Productivity Remove Video
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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. Your videos on your video channel.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202
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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it. Creating a product that summarizes your expertise into a product — aka, “Productized Consulting” — is difficult. Most consultants don’t imagine themselves as product creators. And it costs $35. That was the primary benefit.

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The Digital Empire Success Wheel

Chad Barr

In order to strengthen your global digital empire creation® and thought leadership, there are six key areas I encourage you to focus on: Products — The creation of membership sites, online courses, workshops and mastermind groups. This also applies to your services.

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Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Finally, what constitute the makeup of your remarkable offerings in products and services.

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From Inception to Fruition

Chad Barr

Many of us struggle to bring products from that initial idea phase to actual completion. Long before these books were a reality, I knew they would help increase the reach of my intellectual property—something I’ve been doing with articles, podcasts, videos, and other publishing channels for years.

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Friday Fusion: September 4th, 2020

Tsavo Neal

There are hundreds of different ways you can monetize your blog — but I’ll give you two: Products and/or Services. If you’re looking for my favorite way to get traffic — content marketing with SEO — check out my answer here ). That’s where products and services come into play. That’s your product. With video.