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5 Effective Content Marketing Tips for Consultants

Consulting Matters

We don't sell a tangible product or service. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) or how to guidance (How to.).

Marketing 202
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Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? There are several key components to achieve such success and here are the top three: First, is your strategy : Which is the definition of how you paint success and create your future.

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From Inception to Fruition

Chad Barr

Many of us struggle to bring products from that initial idea phase to actual completion. First of all, I’m thrilled to announce the debut of three new books that together encapsulate my most valuable advice about web strategy. Use your creativity to repurpose and retarget old products, adding fresh content to make them new again.

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Dominating the Web

Chad Barr

At The Chad Barr Group, we’ve got it down to a science: Strategizing: Strategy is the heart of web domination. Your answers to these questions will form the basis of your business strategy. Marketing: If strategy is the heart of web domination, then marketing is the oxygen flow. So how do you put it all together?

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10 Items to Evaluate Before Investing In Your New Site

Chad Barr

Here are the items to consider and assess: When asked to articulate what your strategy is? Your site is only one marketing component (out of many) to support your overall strategy. Answer the following questions: What is your strategy? Now that you have identified your strategy, start thinking about your tactics.

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Research: Making It in America Depends on Where You Work

Harvard Business

Related Video. See More Videos > See More Videos > Where you work matters, not just for how much you make, but for your economic mobility — how much you rise or fall in income over the course of your lifetime. In economics, that’s called a mystery; in the field of strategy, it’s called success.

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Why Western Digital Firms Have Failed in China

Harvard Business

Many leading American digital firms, including Google, Amazon, eBay, and Uber, have successfully expanded internationally by introducing their products, services, and platforms in other countries. failure to develop and communicate business strategies effectively. ineffective innovation strategies. Related Video.