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More Meetings = More Clients

The Fearless Marketer

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? So, Robert, are you telling me that most of my marketing efforts are a waste of time because most business comes from word-of-mouth anyway?”.

Meeting 62
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No Saturated Markets, Please

Martinka Consulting

A recent Wall Street Journal has an article on how cellphone carriers are back to giving away phones with a contract or financing phones with no down payment. This is a saturated market. Note to business owners (and buyers): Don’t get stuck in a market that’s pretty much at capacity.

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Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex

Consulting Matters

Brad had an unconventional start to his career after meeting his boss's boss while studying finance at college. During his twelve-and-a-half-year tenure, he worked in finance and strategic planning before taking over as leader of Epcot theme park on the week of 911, 2001.

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What to Say Once You Get a Meeting

The Fearless Marketer

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings. More Meetings = More Clients. But what do you actually say in such a meeting that will move things forward and lead to more valuable connections?

Meeting 62
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How to Successfully Meet the Three Biggest Marketing Challenges

The Fearless Marketer

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

Meeting 48
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Demystifying Emissions Reporting

Harvard Business

The International Sustainability Standards Board and the European Commission are implementing new mandatory non-financial reporting requirements, with the former releasing its inaugural standards for global capital markets and the latter developing standards as part of the EU’s Corporate Sustainability Reporting Directive.

Report 63
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China Faces "Minsky Moment" on Ponzi Financing

MishTalk

Inquiring minds are tuning into a report on the Ponzi finance setup in China. We have described in detail over the past two years how we believe China’s twin excesses (excessive investment funded by excessive debt) will inevitably unwind, causing a substantial slowdown in China’s economy, significantly below market expectations.

Finance 75