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Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. The client can use this insight to target their marketing campaigns and direct their product development efforts accordingly.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Options for Post Consulting Careers

CaseInterview.com

I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. The experience in consulting is more akin to CEO-in-training-type experiences. Work in product management.

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Can Consulting Make a Positive Social Impact?

Tom Spencer

Social entrepreneurship combines the problem solving, product design, and strategic implementation associated with traditional entrepreneurial and consulting roles with large scale societal impact. Projects have ranged from database management and data survey to impact assessment and market research. Enter Social Entrepreneurship!

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. These insights can help companies better train their customer support teams and ensure they’re equipped with the right information to meet customer needs.

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Recruiting Strategies for a Tight Talent Market

Harvard Business

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. For people in other professions, it may be Quora, a website that hosts questions and answers on subjects from programming languages to fashion to the outbreak of the Zika virus. What’s the trick?

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Lead to the future: leadership imperatives for success

Brimstone Consulting

When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, the company faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies. computer skills) training. coaching) and functional (e.g.,