Remove Fashion Remove Interviews Remove Marketing Remove Productivity
article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

article thumbnail

Cracking Pricing Strategy Case Studies

Tom Spencer

Therefore, you are likely to come across pricing problems in your case interviews. Showing your interviewer that you know about the concepts laid out below will set you apart from other candidates. Showing your interviewer that you know about the concepts laid out below will set you apart from other candidates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Options for Post Consulting Careers

CaseInterview.com

I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. Or are clients unhappy because your products stink? Work in product management. Any thoughts?

article thumbnail

Can Consulting Make a Positive Social Impact?

Tom Spencer

Social entrepreneurship combines the problem solving, product design, and strategic implementation associated with traditional entrepreneurial and consulting roles with large scale societal impact. Projects have ranged from database management and data survey to impact assessment and market research. Enter Social Entrepreneurship!

article thumbnail

PM Career Paths

Tom Spencer

Being a product manager requires taking responsibility. You are the ambassador of the product. You’re responsible for it from its first fuzzy idea, to concrete concept, through production, launch, and all the way to maturity stage. Stepping into the Product Manager Role. Product Manager Career Paths.

article thumbnail

The consulting case study: What you need to know

freshminds

Investment banking case studies are a lot more quantitative and tend to focus on reading financial statements and based on a corporate finance deal e.g. a company going public on the stock market. The Ivy Case is a system created by a Harvard professor who coached students for interviews at top-tier consultancies such as McKinsey.

article thumbnail

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.

B2B 37