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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Fight Ageism, Fuel Growth with Inclusive Hiring & Retention

Harmonious Workplaces

In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. Organizations should begin with job analysis performed by trained I-O Psychology professionals.

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Recruiting Strategies for a Tight Talent Market

Harvard Business

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. ” asked the clever riff aimed at Uber workers.

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How to Develop a Professional Services Marketing Strategy – Part 1

Prudent Pedal

This post is the first in a series to share how professional services can develop and execute marketing strategy. Instead, it will give you a strategic framework to guide both the thinking about AND deployment of your marketing strategy. The 2 major challenges to developing professional services marketing strategy .

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Key Technology Trends in the Construction Industry in 2024

Epicflow

While the complexity of construction projects is increasing, digitalization provides construction companies with a number of benefits: high efficiency of processes, precise project planning and visualization, real-time cooperation, new market opportunities, reduced risks, more effective decision-making, optimized construction costs, etc. [5;

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Is a COO-as-a-service solution right for me?

Asamby Consulting

Hire or train an operations manager or COO Another obvious alternative is to recruit an operations manager or Chief Operating Officer. Or you train someone in your team to take over that role. If you want to stay involved in marketing, then it’s not part of the COO’s job. If you don’t, delegate it to them.

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How to Handle Rejection from a Consulting Firm

Tom Spencer

Self-analysis alone won’t give you a holistic picture of why you did not get an offer, so start by getting feedback from the recruiter and the interviewers. There may be training or informal coaching you can undertake to help you develop. The key thing to do after a rejection is to reflect on the interview process and ask for feedback.