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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. What is the optimal pricing strategy? Often, some combination of the two methods is the most efficient. Products should be tested and optimized.

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Yes, Cash Flow is Important

Martinka Consulting

In the March 2014 edition of Mergers & Acquisition magazine there was a quote that compared public companies and Private Equity Groups. Low Cap Ex – Capital expenditures are necessary to keep our business and our home running efficiently. Exit Strategies Increasing Value Weekly Memo' ” Groucho Marx.

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15 Best Business Podcasts for Independent Consultants

Tsavo Neal

The Strategy Skills Podcast by Michael Boricki The Strategy Skills Podcast is the channel where strategy partners teach you the tools and techniques to solve mankind’s greatest problems. Magazine Contributor John Nemo! Along the way it has built up a great audience and helped tons of people grow their business.

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Conversation with North Highland

Tom Spencer

I was grateful for the recent opportunity to communicate with Jennifer Marsh, Global Head of Public Relations Strategy, and Cheryl Coulthurst, Global Head of Talent Acquisition, at North Highland. Examples of this include our strategy and advisory group, launched in 2014, and we’ve seen tremendous interest in that offering.

Travel 60
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Putting the 'Customer' in 'Service Optimization' - Think customers.

1 to 1

Customer Strategy Trends. Search. ); 1to1 Magazine. Customer Strategy. Strategy Speaks Blog. Customer Strategy. Strategy Speaks. This years Gold winner, Cisco, put their service strategy right in the hands of the customers themselves. Marketing Research Articles. CRM Best Practices. Weekly Digest.

Media 37
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The Businesses That Platforms Are Actually Disrupting

Harvard Business

Traditional businesses should worry, and maybe they should think about platform strategies. And many platforms today, such as 50-year-old MasterCard, were started back when a browser was someone thumbing through magazines at the local newsstand. Village matchmakers started making their living organizing marriage markets millennia ago.

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Oliver Wyman interview preparation: the inside story

Management Consulted

Oliver Wyman’s strategy consulting practice has made waves specifically in the financial services sector , and beyond as well. Now a subsidiary of Marsh & McLennan, Oliver Wyman is known to give MMC its strong reputation as experts over other insurance providers because of the firm’s focus on strategy.