Tom Spencer

AUGUST 15, 2020

At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. What is the optimal pricing strategy? Often, some combination of the two methods is the most efficient. Products should be tested and optimized.

Marketing 88

Marketing Advertising Sales Media 88

Harvard Business

JULY 19, 2018

One review of methodologies concluded that, management researchers “…do what they know, what they have done, what is efficient and easier, and what is rewarded (i.e., news, periodicals, magazines, podcasts, etc.) published )” which is not always the same as what would be most illuminating, or most useful.

Research 40

Research Journal Metrics Ethics 40

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. Your sales team needs to understand that they drive the execution of your strategy every time they interact with a client or prospect.

Sales 44

Sales Metrics How To Tools 44

1 to 1

MAY 3, 2013

Customer Strategy Trends. Search. ); 1to1 Magazine. Customer Strategy. Strategy Speaks Blog. Customer Strategy. Strategy Speaks. This years Gold winner, Cisco, put their service strategy right in the hands of the customers themselves. Marketing Research Articles. CRM Best Practices. Weekly Digest.

Media 37

Media Metrics Advertising Trends 37