The Answers to Two Persistent Consulting Questions
David A Fields
FEBRUARY 1, 2017
Jesper (actual name of the consultant) tried for ages to land a project with Astra Zeneca (actual name of client; a.k.a. AZ). His firm had a history of work with AZ, particularly in North America; however, they had never been able to win an consulting engagement in Europe (actual names of continents).
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