The Fearless Marketer

AUGUST 19, 2019

Quick, what do people respond favorably to? Just think of all the marketing stuff you are aware of every day. We see commercials on TV, hear ads on the radio, see clickbait on websites, and get promotions via email. And also something that is pleasing to your senses. So what’s a poor self-employed professional to do?

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Marketing Advertising Case Study Case Studies 66

ConsultX

MARCH 21, 2022

Want tangible tips that you as a Business Consultant can use to engage business owners and take the conversation deeper than ever before? Purpose of getting business owners to open up Improve your understanding of their business, and get a good grasp on what is happening in their business.

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Strategy Strategy Strategy& Consulting 52

CaseInterview.com

MARCH 6, 2019

When two people have a respectful disagreement, they both share their differing points of view and both are interested in hearing and understanding the other person’s point of view. The main difference between the two is that arguing lacks a focus on listening and understanding the other person. Arguments are a complete waste of time.

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Meeting Sales Productivity Consulting 73

CaseInterview.com

JULY 23, 2020

As the name suggests, you want to be aware of the situation you’re in at all times. When I work with my CEO clients, one of the first things I do is develop my own situational awareness of their business. It’s important to be constantly monitoring key performance metrics so you can tell what’s going on in your business quantitatively.

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Case Interview Metrics Interviews Resources 71

Consulting Success

OCTOBER 16, 2017

Multiply and protect your income streams by expanding your skills, expertise, and presence in the consulting world. Diversify Your Career for Greater Success. Situations may changes, budgets can be cut, and even if, as an entrepreneur, you are doing the same thing for all of your clients, it can become somewhat perilous.

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Consulting Sales Marketing Resources 129

Consulting Success

DECEMBER 4, 2017

If the top of the CEO ladder doesn’t satisfy like you hoped it would, it’s time to create your own consulting success. The corporate world is a secure place to enjoy a career, but for CEOs like John, taking the leap away from the corporate world and into the unknown may be a move that you simply have to make.

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Consulting Leadership Sales Company 108

Kai Davis

NOVEMBER 15, 2018

Do you want an unstoppable value proposition for your business? A value proposition and a differentiator that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? You want to become a Consulting Niche Celebrity.

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Consulting Case Interview Case Study Case Studies 40

Kai Davis

NOVEMBER 15, 2018

Do you want an unstoppable value proposition for your business? A value proposition and a differentiator that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? You want to become a Consulting Niche Celebrity.

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Consulting Case Interview Case Study Case Studies 40

Women in Consulting

JANUARY 11, 2018

4) At this time, the two firms being considered were CLIENT ORIENTED …they took time to fully interview the prospective client and understand the underlying issues. 4) At this time, the two firms being considered were CLIENT ORIENTED …they took time to fully interview the prospective client and understand the underlying issues.

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Consulting Productivity Survey Analysis 63

Action Plan

MAY 8, 2023

This uncertainty made the prospect of reaching out seem even more daunting. All I needed to do was structure the interactions to make each conversation valuable. I worried that they wouldn’t be interested in talking to me or that they’d ignore my message. So, yeah, it was terrifying! But I kept at it.

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Prudent Pedal

MARCH 27, 2019

How do you think that idea would fly in the boardroom? Would you want to use it for your firm? Do you think that anyone would be stupid enough to use it? Now imagine being a client listening to a group of firms cycling through your boardroom pitching their wares. What would your reaction be?

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Rod Burkert

JANUARY 21, 2020

In case you missed the last post: Is it easy for someone like me to find someone like you? When I say “someone like you,” I mean a practitioner who says they can do what you can do. Being easier to find will make you easier to hire. Make being easier to find one of your top goals.

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Study Meeting Examples Video 52

The Management Centre

JUNE 11, 2020

Getting your teams and services functioning during lockdown alongside handling the related upheaval has not been easy or straightforward. As a CEO or senior leader this presents another conundrum: people are looking to you to show the way ahead, provide direction, a steady hand and a calming presence that reassures.

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Tools Energy Operations Management 59

Rod Burkert

MARCH 18, 2020

Welcome to my newsletter, where I focus solely on BVFLS practice development, practice management, and related tools and technology to grow/build/scale your firm. Thanks to each of you for being here. A high-five to new subscribers: this is what we do! And was this email forwarded to you? You need your own copy !

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Chad Barr

MAY 21, 2014

This week’s reflection point: In a recent conversation with a prospective client I asked them the following questions: How would you describe the essence of your business? What’s your business strategy? What is your value proposition statement describing how you help your clients?

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Intellectual Property eBook Groups Strategy 52

Rod Burkert

DECEMBER 25, 2018

Some of you found last week’s Alexa-find-me-a-business-valuation-expert conversation a little disconcerting, i.e., more technology to master. The difference is that now we are the product being searched for, not the customer doing the searching! Below are two more Alexa opportunities to consider for your practice.

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Rod Burkert

OCTOBER 17, 2018

Both allow you to communicate with your audience of leads, prospects, clients, and referral sources – but in different ways and with different results. I hope what I pointed out helps you make the best choice for your writing endeavors. This is what we do! It’s your competitive advantage.

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LSA Global

JANUARY 3, 2019

Find and Keep Your Ideal Target Customer and Why It Matters. We define ideal target customers as those who will profitably, happily, and consistently buy from you the majority of the time. How to Find Your Ideal Customers. How Ready Are Your Ideal Customers for What You Have to Offer? The “Warming Up” Process.

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How To Sales Meeting Research 28

Management Consulted

AUGUST 20, 2012

We knew that you might all benefit from answers to these questions. Q: I want to call you to talk about your services, but I can’t find your phone number anywhere. What is your number? What do we do instead? Q: I recently discovered your website and think it is extremely insightful.

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Resumes Case Interview Interviews Consulting 138

Harvard Business

SEPTEMBER 6, 2017

In grade school, this meant I didn’t do well in classes. When you’re at a party, no one expects you to focus.) I’d have to organize and track my interactions with prospects and clients and stay attentive to their needs. Pursue roles that match your passions and attention style. Staying Focused.

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Management Consulted

JUNE 5, 2016

As you’ll see from Charlie’s firsthand experience, landing the right consulting job isn’t easy, even for a Harvard grad. PS: If you would like to have a 1:1 conversation with Jenny Rae or one of our other ex-MBB consultants about your consulting career prospects, be sure to schedule a Power Half Hour today!

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Healthcare Case Interview Consulting Interviews 100

Management Consulted

MAY 5, 2015

In our free time, we dream up new ways to effectively equip prospective consultants so they ace the process and get their dream job. A prestigious alma mater, a stellar GPA and exemplary business experience don’t mean squat if you can’t nail your case too (trust us – we tried). Why did we build it? The problem?

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Chad Barr

AUGUST 26, 2015

When I originally started doing this, three such insights were within my immediate comfort range. One of the greatest compliments you may offer your clients is that of referring business to them. When you share it with your clients they become enthusiastic and look forward to you contacting them.

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Intellectual Property Examples System Talent 52

Rod Burkert

SEPTEMBER 12, 2018

I hope you found our last conversation about service providers vs experts to be useful and that it gives you ideas on how to become an even better expert … because none of you are “just” service providers, right?! This is what we do! what BVFLS blogs do you read, either occasionally or regularly?

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Report Data Industry Conference 40

Harvard Business

JULY 18, 2018

As Stephen Kehoe , Edelman’s Global Chair of Reputation, told me in an interview, “If you are even slightly unaware of how a particular set of stakeholders regards your company, sector, or country of origin, you are at a disadvantage. You may not be aware that you are acting in ways that erode trust.”

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How To Government Culture Research 35

Harvard Business

OCTOBER 29, 2018

Having a coworker like this can take a toll on you. How can you help your colleague change their mindset? And how do you handle the emotional toll of working with this person? “You feel stuck,” she says. “You see this person walking towards you and your heart sinks.”

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Case Study Case Studies Energy Study 38

Harvard Business

MAY 10, 2018

But if you aren’t picking up on those subtle cues, how can you learn to do so? What signals should you be looking for? And what can you do to influence the unspoken dynamics? “You need to be constantly assessing how other people are responding to you,” she says.

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Meeting Case Study Case Studies Groups 52

Harvard Business

DECEMBER 11, 2017

If the topic of sexual harassment hasn’t come up in your office – either on Slack, in conversations over lunch, or by the watercooler — I’d be surprised. You may be — understandably — nervous about how to handle the subject if (when) it comes up. Or can you have a thoughtful, productive discussion?

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How To Course Culture Research 28

Tsavo Neal

MAY 8, 2020

You can follow me on Quora here , connect with me on LinkedIn here , and email me here. How did you pick a niche? How can you secure your first clients in an age when we can’t network? And how did you come up with a solid USP? How did you pick a niche? Here’s how you do it.

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Conference Enterprise Sales Consulting 15

Harvard Business

MAY 23, 2016

Even if your personal reinvention is less drastic, we think there are lessons from her experience that apply. Listen to the whispers. Where do the seeds of change come from? The Cherokee have a saying : “Pay attention to the whispers so you won’t have to hear the screams.” I’ve got to do it!”

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Exercises Course Management Development 47

Harvard Business

AUGUST 4, 2016

If you’re at least a little interested in human creativity and the invention process, you’ve heard it a thousand times: Fail fast to learn faster, failure is necessary to innovate, we must fail to succeed, blah blah blah. Let me show you what I mean. It’s very different when you are the failure.

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Conference Course Company Research 28

Harvard Business

APRIL 20, 2017

If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address. “You won’t get the information otherwise,” Mr. Moon said, filling the silence. You don’t need to worry.”

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Case Study Case Studies Study Ethics 31

Harvard Business

JULY 15, 2016

But when you have a direct report whose ambition and desire are greater than his ability or experience, managing expectations isn’t easy. How should you handle someone who is constantly asking for a promotion, raise, or responsibility for which they aren’t yet ready? And how can you do it without discouraging them?

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Case Study Case Studies Sales Company 28

Rick Conlow

MARCH 30, 2023

You think you know it all. In many circumstances (not all), we approach an individual, a prospective problem, a conversation, and the situation with a major misconception. In these situations, our job demands we know it all, or at least to know what to do. And this is the attitude you should aim to adapt.

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eBook Leadership Film Training 92

Consulting Success

JULY 24, 2017

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. In this episode, Gordon and I discuss the value of white papers as content-filled marketing tools that you can use to set yourself apart as the expert consultant companies want to hire.

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How To Consulting Case Study Case Studies 208

Jerry Fletcher

AUGUST 21, 2021

Are you thinking of bailing out of a full-time job to start a consulting business? Jumping out of a perfectly good airplane isn’t a good thing to do on a whim. What do you need to consider when you are taking that side hustle to full time? How do you get from unknown to memorable. Pay it forward.

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Marketing Consulting Cash Flow Company 96

CaseInterview.com

DECEMBER 11, 2019

Usually, the question is asked in the context of networking at information sessions or connecting with people in your network to secure an interview (for lateral hires, non-target school hires, etc.…). I’m oversimplifying here, but hopefully, you get the idea.). For example, you might ask, “How long have you worked here?”

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How To McKinsey Hotels Meeting 75