Johanna Rothman
OCTOBER 10, 2023
When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.
Consulting Matters
FEBRUARY 10, 2022
He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Why you need to develop intellectual property through content development. Related Blog, Video or Podcast Episode: Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22).
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Consulting Matters
JANUARY 13, 2018
Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. it's one thing to have a repository of intellectual property (IP).
Chad Barr
JULY 18, 2018
What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. Challenge or provoke them.
Rod Burkert
JUNE 20, 2018
I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.
Tsavo Neal
APRIL 29, 2021
Not only will this help you divorce your income from time-spent, but productized consulting will serve your most powerful intellectual property for introducing people to your higher-touch, custom consulting services. To develop this trust and build a relationship, you must educate, nurture, and provide value to your prospects.
Consulting Matters
MAY 16, 2018
Invest properly in your business and your own professional development. A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. A goal without a defined date is actually a dream. How to close the deal.
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