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How Bad Marketing Can Help Your Consulting Firm

David A Fields

You don’t need iconic marketing to build awareness of your consulting firm. But doesn’t your consulting firm’s marketing need to be at least, well, passably okay? As you know, there are … Continued The post How Bad Marketing Can Help Your Consulting Firm appeared first on David A.

Marketing 362
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Figuring Out Your Billing Rate as an Independent Consultant

Successful Independent Consulting

This article explains how to determine your “base rate”, and the external factors that will impact your pricing. Links to articles on how to raise your rate or switch to a fixed fee are at the end of this one.) Start by determining how much you would be paid if you were a salaried employee at a corporation, including bonuses.

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Consulting Masterminds: How Consultants Benefit From Community

Consulting Success

What are consulting masterminds and how can they help you grow your consulting business? Consulting masterminds — or, a consulting mastermind group — is a collection of entrepreneurial consultants who share insights, knowledge, and experience to help each other.

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The McKinsey Way Summary (Book Review For Consultants)

Consulting Success

How can you — the solo consultant or small consulting firm owner — consult like the most prestigious consulting firm in the world? In this article, we’ve broken down the book The McKinsey Way to help you do exactly that.

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Crafting Your Own Path to Success as a Multi-Passionate Consultant or Coach with Rainer Janetzki

Consulting Matters

From Disney HR leadership to Career Coaching: How Rainer Janetzki created a business that uses ALL his unique strengths and interests Do you have a variety of strengths and passions you want to express in your consulting or coaching business? Does the idea of doing the same thing day after day cause you dread?

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HR Consulting: How To Start An HR Consulting Business

Consulting Success

How can you take the skills and experience you’ve gleaned working in HR (human resources) and start an HR consulting business? They turned their HR expertise into People Spark Consulting, a successful HR consulting firm. They both had many years of combined HR experience helping companies hire.

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Marketing Consulting: How To Start a Marketing Consulting Business (5 Steps)

Consulting Success

If you’re an expert marketer, you can take your experience, expertise, and skills to start a marketing consulting business. We know because we’ve helped many consultants do exactly that. Consider the story of Earline Lagueruela who was the first woman to ever run an ad agency in San Antonio back in 1976. Earline had more.

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