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Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36
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Making Kindness a Core Tenet of Your Company

Harvard Business

” Zaki’s insight is vital for improving society, but it applies to companies too. Consider one instructive case study. I recently immersed myself in the customer-service transformation of Mercedes-Benz USA , the sales-and-service arm of the German automaker. It’s about taking a leap of faith.”

Company 49
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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

His company, Lumiscape, produced smart, connected streetlights that had been installed in cities throughout the United States, including Cleveland, where they were now, visiting his parents. The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model.

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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

In the past, sales representatives played a central role in providing information and building relationships with buyers. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase. Routine is crucial on social media.

Media 52
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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

It is sure to become a definitive source for professionals with respect to time-strategies, very current company examples and case studies, and timeless treatment of a marketing segmentation area that has not been comprehensively addressed before. Update (6/30/2010): Catchy teaser video on Time-onomics just released.

Marketing 256
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Impact-Based Corporate Training Design

LSA Global

It is hard to believe with over $90 billion spent annually on corporate learning and development that, In a recent McKinsey survey, only 10% of respondents felt their companies’ frontline manager training was effective in preparing managers to lead. Either with videos or live examples, show learners the right way to apply the new learning.

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6 Tips To Increase Your Website Conversion Rates

Tom Spencer

To motivate visitors to fill out your survey, you can offer them a reward or something for free, like a case study, e-book, a free trial of your product, or anything that doesn’t cost you a lot but creates a hook for conversion. Sales manager. Let visitors click play if they want to hear the testimonial.