Remove Books Remove Case Studies Remove Sales Remove Video
article thumbnail

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The 24-Hour Customer is a book with rich thinking.

Marketing 256
article thumbnail

6 Tips To Increase Your Website Conversion Rates

Tom Spencer

To motivate visitors to fill out your survey, you can offer them a reward or something for free, like a case study, e-book, a free trial of your product, or anything that doesn’t cost you a lot but creates a hook for conversion. Sales manager. Let visitors click play if they want to hear the testimonial.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why you’re not getting any clients from your consulting website

Tsavo Neal

But, not all sales conversations lead to project work. prospects turn into a paying client — or a 20% sales call conversion rate. If you aren’t tracking your website’s conversion rate, install Google Analytics and set up goal tracking for conversion events — a prospect booking a call with you. The Basics.

article thumbnail

Making Kindness a Core Tenet of Your Company

Harvard Business

Consider one instructive case study. I recently immersed myself in the customer-service transformation of Mercedes-Benz USA , the sales-and-service arm of the German automaker. There was one dealer who’d closed a sale and noticed from the documents that it was the customer’s birthday.

Company 49
article thumbnail

Social Proof: How To Get It And Use It On Your Consulting Website

Tsavo Neal

Social proof is one of the most critical elements of marketing and sales. Inspiration is the primary role of our website, our brochure, our sales collateral and our in-person portfolio review. Testimonials can provide an excellent boost to your case studies. Video is even better. Content social proof.

article thumbnail

Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. The major might be, “I’m going to write a book.”

article thumbnail

BCG Internship Interview Tips from Recent Intern Hires and Tips on a Successful Internship

CaseInterview.com

When practicing case studies with friends, I had zero (none at all!) I would like to thank you for your resources ( case interviews website + Look Over My Shoulder ® ). It helped me even more than any books did. Net Profit = Sales - Costs. problems with math. Student #2. Net Profit = $100M - $90M.