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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Instead, it depends on valuable information collected from suppliers and customers and evolving market dynamics.

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Beyond Bullet Points: A Guide to Structured Consulting Decks

Tom Spencer

Define the key elements, market conditions, or internal dynamics that are contributing to the existing state of affairs. This could include market uncertainties or internal inefficiencies. You can use various methods to collect data, such as interviews, surveys, observations, documents, and benchmarks.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

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Our engineering ratchet

Seth Godin Blog

The internet shows engineers the state of the art immediately, so everyone is working off the latest benchmark. Markets are more open to levelling up… new innovations that translate to productivity are adopted more easily. But travel back in time just a bit and you'll see that few things worked as well as they do now.

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Why an Innovation Culture Matters

Organizational Talent Consulting

Top-ranked innovation companies like Apple, Google, and Amazon accelerate out of market disruptions. Space travel alone is challenging, but reusing a rocket by landing it on a drone ship takes the complexity to another level. Benchmarking in the process of creating a culture of innovation in hotel companies. De Selding, B.

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3 Steps to Cultivate an Innovation Culture

Organizational Talent Consulting

Space travel alone is challenging, but reusing a rocket by landing it on a drone ship takes the complexity to another level. A financial services company engaged in investment banking and capital markets estimated the customer benefit of the Space X Falcon 9 reusable rocket. million per launch. This culture highlights coming in first.

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Future-proofing your job against the robots

Comatch

This is especially true in a free market, where you compete against other professionals. The myth prevails that one either has or hasn’t got strong soft skills, exasperated by the lack of a clear learning path or benchmarks to improve them.