How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

Marketing is Not a Faucet

Joellyn Sargent

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. While the list of potential hiccups is long, the single largest contributor to marketing failures is not unresponsive customers or aggressive competitors.

Latest NPS Benchmark Scores Reveal Customer Experience Shifts

1 to 1

One of the most popular metrics used by marketers is Net Promoter Score (NPS), a simple loyalty measurement to gauge customer satisfaction and likelihood to recommend. Last week, I had a chance to speak with Satmetrix data scientist Brendan Rocks about the results from the company''s 2014 Net Promoter Industry Benchmarks reports. Business leaders use a variety of metrics to gauge the financial health and performance of a company.

Is the Stock Market in Big Trouble?

The More Clients Blog

Do you remember the stock market crash of 2008? Everyone on the news was saying very clearly, “If the bank bailout bill doesn’t go through, the stock market will probably crash.”. So, that week, I took 100% of my money out of the stock market and put it in cash. And I never trusted the stock market after that. If you haven’t yet noticed, the market is volatile again. slide by the S&P 500 was the benchmark index’s steepest monthly fall since September 2011.

What Makes Family Businesses in Emerging Markets So Different?

BCG

In some emerging markets, more than half of the largest companies are family businesses. Yet, for decades, most of the research on family businesses has focused on benchmarks from developed markets. Emerging markets present a distinctive context for operating a family business.

4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. An estimated 70% of the content generated by Marketing is never used by Sales reps and a similar percentage of the leads generated disappear into a “ sales lead black hole.”

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Quote Your Consulting Billing Rate with Confidence

Successful Independent Consulting

Benchmark so you know your rate is reasonable. Figure out your market rate. This is your market rate. If you plan to work for different types of companies, consider coming up with two rate scales ("market pricing") — one for large companies and one for small.

Home Builders Optimistic Despite Decline in Traffic; Housing Market Index Declines

MishTalk

The National Association of Home Builders' Housing Market Index once again reveals positive builder sentiment even though new home sales are weak. The housing market index has long been signaling strength in the new home market that has yet to appear, but the signal is less strong in May.

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Venezuelan Bolivar Plunges to Record Low on Black Market; Bond Default Coming Up in October?

MishTalk

On the black market today, it takes 89 bolivars to buy 1 US dollar. Black Market Record Low Bloomberg reports Venezuela’s Black Market Bolivar Slides to Record Low. dollar on the black market today as the government tightens currency rationing to pay maturing debt.

SuperBull Club: RBC Ups Morgan Stanley, Says Bull Market to Continue 6 Years; Sobering Alternative View from GMO

MishTalk

SuperBull Club RBC Capital Markets chief U.S. market strategist Jonathan Golub joined the SuperBull Club today. Golub says Years Left to Go in S&P 500 Bull Market. market strategist Jonathan Golub. We’re going to see a lot more upside to the stock market,” Golub said.

Another 5 Years to Bull Market? Plenty of Room for More Optimism

MishTalk

The bulls are attempting to outdo each other as often happens at or near market tops. equities market will be higher as low analyst earnings forecasts, a rising economy and muted investor sentiment paves the way for further gains, Parker wrote in a note to clients on Monday. “We We can’t forecast the market multiple, but we can guess at the next 10 percent move,” Parker wrote in a note to clients. He forecasts the benchmark index will end the year at 2,275.

Taking Greater Risks to Enjoy Greater Rewards with David Baker: Podcast #14

Consulting Success

Description: David Baker is a consultant who has been working with marketing firms and advertising agencies since the late 1980s. David focuses on finances, benchmarking, performance, and positioning of firms, as well as PR, advertising, and more.

Emerging Market Contagion Spreads; Argentina, Venezuela, Turkey Roundup; 50% Tax on Internet Purchases

MishTalk

Argentina Institutes 50% Tax on Internet Purchases; Emerging Market Contagion Spreads; Argentina, Venezuela, Turkey Roundup Yesterday, Argentina devalued the Peso hoping to halt further declines in its currency reserves.

Ruble Sinks to Record Low; Russia Intervenes in Currency Markets to Stabilize Ruble; Russia Denies Ultimatum

MishTalk

Russia Intervenes in Currency Markets to Stabilize Ruble Bloomberg reports Ruble Plunges to Record as Bank Rossii Seen Selling $10 Billion. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

$550 Billion Energy Junk Bond Bubble Busts; "Whac-A-Mole" Distortions in Multiple Markets

MishTalk

The Fed’s decision to keep benchmark interest rates at record lows for six years has encouraged investors to funnel cash into speculative-grade securities to generate returns, raising concern that risks were being overlooked. EXXI), an oil and gas explorer, which has raised more than $2 billion in the bond market in the past four years. markets as unprecedented Fed stimulus fuels a hunt for yield. The energy junk bond bubble has finally popped.

"Bond Girl" on Chicago and the Quality of Credit Analysis in the Municipal Bond Market

MishTalk

On May 13, Moody's shocked the municipal bond market by downgrading Chicago to junk. Kristi Culpepper, AKA "Bond Girl" comments on the event in What Chicago’s Fiscal Emergency says about the Quality of Credit Analysis in the Municipal Bond Market. In a sense, Moody’s was only validating the bond market’s opinion of the city’s creditworthiness — the bonds had already been trading at junk levels for several months. Rating actions tend to lag the market rather than lead it.

Stop Chasing Likes: Social Media Success Start with Strategy

Joellyn Sargent

They crave “likes” as a benchmark for perceived success. As market environment evolves, the nature of your metrics will shift. ” Are you benchmarking against competitors, past performance or a desired future state? What’s going on in the market overall?

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China Attempts to Prop Up Stock Market After Steep Declines; 1929 Flashback

MishTalk

The overheated Shanghai and Shenzhen markets have lost 29 and 32 per cent respectively over the past three weeks following 7-year highs reached on June 12. Instead of welcoming a much needed correction, Chinese brokerages and the Bank of China agreed to prop up the market. The benchmark Shanghai Composite Index added 2.41 trillion from mainland Chinese stock markets in a three-week long rout. Trillion Market Rout. Steel at a price well above the current market.

Why CEOs Hate Trade Shows

Joellyn Sargent

Event marketing feels like a necessary evil, and a costly one. A few years ago I worked for a mid-market tech firm serving customers around the globe. Our trade show spend was over a million dollars a year, more than 20% of the entire marketing budget. You don’t spend that kind of money without being able to quantify results, so one of my first steps when taking on the marketing leadership role was to establish ROI tracking. Boondoggle or Necessary Evil?

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Jeremy Grantham 1999, Jeremy Grantham Today: "Over Next Seven Years, Market Will have Negative Returns"

MishTalk

I have to admit (time and time again actually), that this market has gone further, faster, than I thought possible. Over Next Seven Years, Market Will have Negative Returns" I strongly encourage you to read an interview of Jeremy Grantham, by Stephen Gandel, senior editor of Fortune : The Fed is Killing the Recovery. Fortune : Are you putting your client''s money into the market? You asked me where the market is headed from here.

A Stunningly Simple Secret to Improve Sales Success

Joellyn Sargent

I’m not talking about your target markets or who the typical buyers are, but the person who is your ideal customer. As a result of this exercise, Mary developed a short checklist to benchmark prospects against her “ Ideal Client Profile.”

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Fed a Creature of Financial Markets; The Draghi PUT; Global Crisis Coming Up

MishTalk

Creature of Financial Markets Stephen Roach, former Chairman of Morgan Stanley Asia and the firm's chief economist, blasts the Greenspan Fed, the Bernanke Fed, and the Yellen Fed in his latest post The Perils of Fed Gradualism. It has now taken the first step toward returning its benchmark policy interest rate – the federal funds rate – to a level that imparts neither stimulus nor restraint to the US economy. A majority of financial market participants applaud this strategy.

Venture Capital Risk Taking and Cash Burn Rates Unprecedented Since 1999; 47% of Nasdaq in Bear Market

MishTalk

Bill Gurley, partner at Silicon Valley-based investor Benchmark, sounded the horn of doom on Monday warning that “Silicon Valley as a whole or that the venture-capital community or startup community is taking on an excessive amount of risk right now.” Record S&P 500 Masks 47% of Nasdaq Mired in Bear Market Speculation is running rampant. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

How and When to Raise Your Consulting Rate

Successful Independent Consulting

Third, do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. The easiest time to raise your rate is on the cusp of something new — a new year, a new project, a new client.

TeBIT 2016 Executive Report: Drilling for Digital Gold

BCG

It’s just the type of question that TeBIT, a benchmarking study jointly developed by ETIS–The Community for Telecom Professionals and The Boston Consulting Group, was created to answer. They can also discuss their individual results with the TeBIT benchmarking team.

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Asset Management – Valuation (Part 2 of 4)

Tom Spencer

There are a couple of reasons for this: Asset managers can see cash flow and earnings fluctuate wildly with markets. If there is a financial crisis, the stock market falls by half and the asset manager’s performance is in line with the stock market, they now make $500 million.

Moving Beyond the “Milkman” Model in Medtech

BCG

Three years ago, BCG published the results of its landmark global benchmarking study that concluded that medical technology companies had been relying on an outdated commercial model, which we dubbed the “milkman” model.1 Focus Tuesday, February 28, 2017.

Asset Management – Client Segmentation (Part 3 of 4)

Tom Spencer

Large mutual funds have strong relationships with banks, where they are able to pay a trailer fee to bank investment advisors to market their product. For passive investing, Blackrock and Vanguard are able to get costs very low due to their scale and skill in replicating a benchmark index.

What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Digital tools can also open new go-to-market approaches. A shift to inside sales usually requires better digital marketing capabilities. Photographer is my life./Getty Getty Images.

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Global Corporate Banking 2016: The Next-Generation Corporate Bank

BCG

In fact, BCG’s most recent Corporate Banking Performance Benchmarking survey—of 300 corporate banking divisions around the world serving the small, midmarket, and large business segments—found a dramatic split between the best and the rest. Report Monday, December 12, 2016.

B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. The campaign has resulted in dramatic increases in marketing leads and sales. Sales & Marketing Sales Digital Article

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In Praise of Extreme Moderation

Harvard Business

Young Millennials, driven to distraction and depression by nonstop, constantly comparative online benchmarking, can’t unglue from phones-as-performance-measuring-devices. Managing yourself Advertising, Marketing & Public Relations Digital ArticleDaniel Grizelj/Getty Images.

How Companies Can Use the Data They Collect to Further the Public Good

Harvard Business

For instance, Yelp data might help restaurants understand which markets they should consider entering, or whether to add a bar. Data-Driven Marketing. Just as Yelp can shed light on local economic changes, Zillow could inform our understanding of housing markets, LinkedIn could provide insight about labor markets, and Glassdoor could teach us about the quality of employment options in an area. Marketing Data Digital ArticleFanatic Studio/Getty Images.

Building a Digital Technology Foundation in Insurance

BCG

And we analyzed the main IT trends on the basis of four years of architecture benchmarking with top insurers in the German market. Article Monday, August 29, 2016. Insurers today face a host of digital to-dos if they want to stay competitive—much less gain an advantage on their peers.

Consulting Interview Questions

CaseInterview.com

If possible, some benchmark data -- either internally (against different stores, regions, plants, etc.) Growth cases are all about a company getting bigger--usually in terms of dollars of revenue, but the measure might also be market share or number of customers. They can also refresh their sales and marketing approaches. A basic understanding of the product, company, customers, competition, and go-to-market approach will be critical. 5) New market.

Saying Farewell to a Great Audience: The Final Blog…

Confessions of a Consultant

Secondly, it would be a form of marketing – directly answering the question: “Is that bloke still alive?” It might be a terrible marketing decisions – but who knows until we try it! You benchmark best practices, stealing ideas shamelessly from clients and competitors.

China Renews Commitment to Global Easing Party; US Tightening by Force

MishTalk

China’s central bank cut benchmark interest rates for the sixth time this year in a bid to support an economy which is forecast to grow at its slowest annual rate in 25 years. The PBoC said on its website that it was lowering the one-year benchmark bank lending rate by 25 basis points to 4.35

Wearable Technology in Healthcare

Tom Spencer

Based on a recent study by Global Industry Analysts , the global market for wearable medical devices is projected to eclipse $4.5 1 In the United States, the predominant market in this space, it is estimated that roughly 20% of Americans currently own a wearable fitness device.

Research: Index Funds Are Improving Corporate Governance

Harvard Business

Unlike high-profile activist hedge funds, which attempt to outperform the market, the primary goal of passive investors is to deliver returns that match a market index. benchmark stock indices, the Russell 1000 and the Russell 2000. laura schneider FOR HBR.

How Advanced Analytics Is Changing B2B Selling

Harvard Business

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. Data-Driven Marketing. Sales & Marketing Technology IT Product development Digital Article

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