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The Key to Effortless Marketing

The Fearless Marketer

And wouldn’t it be cool if all your marketing could be (relatively) effortless? And is this just more marketing hype? So yeah, I’d love to make my marketing effortless. Well, first let’s define marketing for self-employed professionals: “The act of clearly communicating the value of your services to your prospective clients.”.

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Consultant Marketing Building a List.

Jerry Fletcher

For instance, one of my clients, a Certified Financial Planner, has, for years, sent out birthday letters to his clients. A lead magnet that explains how to build a B2B e-mail list using video which will be featured in blogs, and postings in groups. Interested? That will go live on October 7. I have no great expectations.

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Start taking advantage of these 5 trends for small business in 2023

Asamby Consulting

Also, the last years have shown how important it is to have some financial slack for unforeseen developments. Ideally, liquidity planning is integrated with the rest of your financial and business planning. Recruit smarter, not harder The shift in the labor market is here to stay. In this market, it's important to hire smart.

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What’s The Next Pivot in Your Business?

The Fearless Marketer

make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. Now I need to put my attention on my current Marketing Action Group Programs. I hope you can attend.

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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Neustar’s MarketShare software makes it possible for customers to measure the effects of their marketing programs and compare them to other firms. At the same time that data mirrors and scoring have emerged in the corporate world, capital markets are becoming increasingly interested in the analysis of alternative data sets.

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Creating Value Through a Great Customer Journey Map

Tom Spencer

In B2B, there isn’t just one ‘customer’. The many people involved in a typical B2B purchase are different customers, all with different roles and different journeys. Employees stuck in their own ‘vertical’ find it difficult to visualise a customer journey that cuts horizontally across all the different corporate functions.

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An Overview of Business Development Consulting

Tom Spencer

Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.