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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. Articles on other people's sites. Your videos on your video channel. Do I have the “perfect” mix of videos there? My peers and I were reacting to the ideas in the report.

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Digitizing Your Genius: Showcase Your Intellectual Property

Chad Barr

It’s incredibly important to “digitize” your intellectual property, manifesting your ideas in podcasts, articles, blogs, videos, e-books, newsletters, and other online media. What if, instead, they had shut off their ideas from those around them, and never showcased their amazing intellectual property?

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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Overcoming the Imposter Syndrome

Chad Barr

Select a few of your ideas, add a story, a few applicable examples, an opening and closing paragraph and a call to action and send this article as a newsletter , blog about it and share on your social media channels. Transform the book into an online course where each sub-chapter becomes a video or an audio recording.

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Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership.

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Is it time to take down your blog?

Chad Barr

If you are posting valuable content to your blog and do so consistently, kudos to you, my sincere respect and appreciation as you may want to skip this article. Blogs are the ultimate repository of your intellectual property, where the manifestation of your ideas, news and shared knowledge come to life and archived for the future.

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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

In this article, you’ll find the 5 Stages to Design the Ideal (and Most Profitable) Consulting Business which shows you exactly how to set up your consulting business right…the first time. Positive self-talk or shameless self-promotion won't transform your mindset and your fears about not having what it takes.