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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Another of my favorites because I have permission from my subscribers to market to them.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

There is no shortage of advice and mentors that can help you learn how to market and sell yourself. In this article, you’ll find the 5 Stages to Design the Ideal (and Most Profitable) Consulting Business which shows you exactly how to set up your consulting business right…the first time. Psychographics (e.g.,

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Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership.

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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

Not only will this help you divorce your income from time-spent, but productized consulting will serve your most powerful intellectual property for introducing people to your higher-touch, custom consulting services. One way consultants can begin to scale their business (without creating products) is to scale their marketing.

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From Inception to Fruition

Chad Barr

Long before these books were a reality, I knew they would help increase the reach of my intellectual property—something I’ve been doing with articles, podcasts, videos, and other publishing channels for years. But this particular project was something more; it was close to my heart. Don’t start from scratch.

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11 Ways to Promote Your Business Online

Chad Barr

Three years ago, I wrote the article How To Promote Your Website when I shared 21 ideas of doing so. Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are able to share your insights, success stories and engage your audience in a variety of media formats.