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New Regulations Place Sustainability and ESG at the Center of National and Global Business Competitiveness

Brimstone Consulting

Several states have begun to ban the use of PFAS and have put in place regulations that are disrupting product development, product selection, and corporate strategy for food brands, major retailers, toy manufacturers, automotive manufacturers, apparel and footwear companies, and many others. If not, should it?

Apparel 73
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262: Babette Ballinger—How Does A Woman Tackle The Fashion Industry? Head On

On the Brink Podcast

As a fashion designer and owner of her own apparel sales firm, Babette had to constantly re-invent herself, learn how to run a business, and deal with the challenges of sustaining successful partnerships with men.

Fashion 85
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. Customer segmentation is the practice of segmenting customers based on common characteristics.

Apparel 103
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

It’s still too early to tell whether this targeted initiative will translate into increased sales. Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. It’s a level of personalization that few companies ever attain.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

They’re increasingly important to marketing, customer engagement, and sales — in any sector. The accessories and apparel designer uses in-store radio-frequency identification to send clothing items to dressing rooms, helps customers choose different styles and sizes, and shows stock availability in stores and online.

Retail 28
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Severe Weather Threatens Businesses. It’s Time to Measure and Disclose the Risks

Harvard Business

When weather conditions are on average adverse over days, weeks, or entire seasons, shortfalls in sales cause reduced cash flows and can lead to financial distress and business failure. In the apparel sector, for instance, the unusually warm winter temperatures across Europe and the U.S. These disruptions add up. alone, or 3.5%

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Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Marketing and sales: offline vs. online.