Remove Apparel Remove Development Remove Productivity Remove Sales
article thumbnail

New Regulations Place Sustainability and ESG at the Center of National and Global Business Competitiveness

Brimstone Consulting

PFAS are used in hundreds of thousands of products, from nonstick pans to water-repellent sports gear, to stain-resistant rugs. For example, as of January 1, 2023, Maine requires that companies report PFAS in products by quantity to the state, and the state will ban all PFAS-containing products by 2030. If not, should it?

Apparel 73
article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. campaign optimization).

Apparel 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

But his framework also offers a model for rethinking the traditional four P’s of marketing: product , price , place , and promotion. Pride: Customers feel proud and inspired to use the company’s products and services. Consumers typically associate big food companies with mass-production methods and plastic packaging.

article thumbnail

How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. They’re increasingly important to marketing, customer engagement, and sales — in any sector.

Retail 28
article thumbnail

Severe Weather Threatens Businesses. It’s Time to Measure and Disclose the Risks

Harvard Business

The weather affects consumers’ behavior in terms of what products they buy, where they buy them, and in what quantity. When weather conditions are on average adverse over days, weeks, or entire seasons, shortfalls in sales cause reduced cash flows and can lead to financial distress and business failure. Photo by Annie Spratt.

article thumbnail

Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Product: mechanical vs. interactive.

article thumbnail

How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

As pressure intensifies to reduce prices, either by cutting the list price or offering a discount, managers may act hastily, without the same rigor they apply to investments elsewhere, such as capital deployment or product enhancements. All too often they don’t. It decided to step back and take a more nuanced approach.

Retail 44