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New Regulations Place Sustainability and ESG at the Center of National and Global Business Competitiveness

Brimstone Consulting

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. Compliance with rules and regulations at the local, state, federal, and international levels has already begun and will continue to impact corporate strategy. The impact of these rules and regulations is far-reaching.

Apparel 73
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Designing an optimal channel distribution strategy (e.g. Determining appropriate product pricing (e.g. campaign optimization).

Apparel 103
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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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The Five Pillars of Marketing Success

The Fearless Marketer

But it’s more common to hear things like, “I work with large companies who want to increase productivity.” Pillar Five: Focused Marketing Strategy. A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. That’s the power of a focused marketing strategy.

Marketing 110
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. But his framework also offers a model for rethinking the traditional four P’s of marketing: product , price , place , and promotion. Topic Images Inc./Getty Getty Images.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. Make room for new technologies.

Retail 28