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Uncovering the Truth in Advertising w/Sue Kruskopf, KC Truth CEO Ep#126

Strategic Planning and Management Insights

Sue Kruskopf is the founder and long-time CEO of KC Truth, an advertising agency founded on cutting through the BS and getting to the truths about clients brands. She's also the founder of MyWonderfulLife.com, a free site where you can plan and personalize your own funeral.

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Coronavirus: Leadership during a Crisis

CaseInterview.com

The need for effective leadership is especially acute during a major crisis. My experience with crisis management comes from two perspectives. In a crisis, good leadership requires four things: Provide Accurate, Frequently-Updated Information. The more you read, the more they make in advertising.]. Additional Resources.

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What Skills Do Firms Want in Aspiring Consultants?

Tom Spencer

Being a consultant is no easy feat, and almost every successful consultant is characterised by competent mastery of the following 5 key skills — problem solving, leadership, data and quantitative skills, teamwork, and communication. Consultants are often empowered to drive their own work streams.

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Thought leadership – by any other name would it smell as sweet?

Tom Spencer

Firms regularly visit target school campuses, and buy online advertising on LinkedIn and Facebook to boost their applications. There are no bus stop advertisements for McKinsey & Company; no online pop-up ads for the Boston Consulting Group. The second marketing effort, marketing to attract clients, is less visible.

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Why Leaders Need to Step Back, Listen, & Observe w/Conrad Edwards, The Basement CEO Ep#129

Strategic Planning and Management Insights

Conrad Edwards is the CEO of The Basement, a 14-year old integrated advertising agency based out of Indianapolis. Previously, Conrad held several CMO and consumer experience leadership positions.

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How Self-Reflection & Continuous Learning Will Help You Become a Stronger Leader - Interview with Jacob Baadsgaard

Strategic Planning and Management Insights

In this episode of our Strategy & Leadership Podcast, we were joined by Jacob Baadsgaard Founder & CEO of Disruptive Advertising. Jacob founded Disruptive Advertising as an entrepreneur, and the organization now has over 150 employees.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

Advertising measures: Money spent on media advertising is seldom useful by itself. The media advertising must be translated into television GRP ( gross rating point ) equivalents, or some other common “currency.” That is, the print advertising, the radio advertising, the online advertising, etc.