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Thought leadership – by any other name would it smell as sweet?

Tom Spencer

For top-tier consulting firms, there are two primary marketing efforts – the first, marketing to attract entry-level recruits, is quite visible. Firms regularly visit target school campuses, and buy online advertising on LinkedIn and Facebook to boost their applications. BCG once valued the sea, conservatively, at $24 trillion.

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 “Additional Responsibilities” in Consulting

Tom Spencer

During both consulting recruiting and the initial months working in consulting, experienced by myself and my friends, the top priority for a consulting career which has been consistently emphasized has been delivering excellent client work. Recruiting support. Thought leadership. Firm wide volunteering / community support.

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Gallup Consulting Interviews and Culture

Management Consulted

In 1932, Dr. Gallup joined the New York advertising firm Young & Rubicam as the head of both the research and copy departments. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television.

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PM Career Paths

Tom Spencer

Being a product manager requires taking responsibility. There are many paths to gaining these skills and earning the responsibility that come with being a product manager. Stepping into the Product Manager Role. Other areas of study include management, marketing, public relations, statistics, and advertising.

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Part 1: How to Optimize Your LinkedIn Profile for Independent Consulting

Successful Independent Consulting

Your headline functions the same as an advertisement headline; its primary purpose is to get the target audience to want to find out more. For example, Management Consultant or Founder of Jane Smith Consulting are too vague to be useful. Use keywords that recruiters and potential clients may use in their searches.

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4 Ways Managers Can Be More Inclusive

Harvard Business

Management teams and organizations that prioritize inclusion attract better talent and perform better. In bringing this mindset to life, leaders wind up embracing a number of unconventional management practices. Hire for talent, not a résumé Inclusive management starts before employees even walk in the door.

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6 Signature Traits of Inclusive Leadership - SPONSOR CONTENT FROM DELOITTE DIGITAL

Harvard Business

We’re discussing a new Deloitte report around leadership in a diverse new world. This report makes the point that people in leadership roles are facing new demands because the context for leadership is changing. Does this new form of leadership that you call inclusive leadership demand a whole new approach to leadership?