Harvard Business

MAY 2, 2018

But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike.

Marketing 28

Marketing Advertising Ethics Data 28

Tom Spencer

MARCH 21, 2020

The customer feels cheated if some additional charge comes up on their credit card or if they are denied some discount or insurance claim which was very publicly advertised. Customers like companies which operate ethically and keep the promises made to them.

Banking 88

Banking Airlines Insurance Insurance 88

Tom Spencer

MARCH 21, 2020

The customer feels cheated if some additional charge comes up on their credit card or if they are denied some discount or insurance claim which was very publicly advertised. Customers like companies which operate ethically and keep the promises made to them.

Banking 78

Banking Airlines Insurance Insurance 78

ConsultX

AUGUST 10, 2021

Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. Understanding and applying the six principles ethically is cost-free and deceptively easy. The golden age of advertising is over.

Consulting 52

Consulting Small Business Video Ethics 52

The Nonprofit Consultant

JANUARY 22, 2007

This is likely because these companies can and do advertise their giving to the general public. But, it's not without ethical questions. Tags: corporate sponsorships ethics Nonprofit fundraising. Wal-Mart Stores, for instance, is planning to broadcast a national TV ad that touts its charitable contributions.

Nonprofit 40

Nonprofit Ethics Advertising Retail 40

Harvard Business

APRIL 16, 2018

election raised important challenges concerning data privacy, security, ethics, transparency, and responsibility. Lawmakers expressed surprise and confusion about Facebook’s business model, including how the company generates revenue and uses data for targeted advertising. Help to increase tech literacy in Washington.

Government 28

Government Data Ethics Policies 28

Seth Godin Blog

APRIL 13, 2019

Design is the supply chain of Patagonia, the ethics of Purple Carrot and the customer service at Union Square Cafe. It’s design, not advertising, that turned Apple into the most valuable luxury brand (and the most valuable company) in the world. Design is the new marketing. It is the product itself, not the ads or the slogan.

Real Estate 35

Real Estate Hotels Ethics Advertising 35

Harvard Business

MAY 29, 2018

On the other hand, there are also real philosophical, ethical, or at least policy decisions to be made on the value exchange between marketers and consumers when data is shared and used to optimize marketing experiences. The good news is that, as an industry, we are starting to see meaningful progress on both fronts.

Marketing 28

Marketing Data Ethics Policies 28

Harvard Business

JULY 31, 2018

Scaling to group settings can have an Orwellian feeling: Concerns about privacy, creativity, and individuality have these experiments playing on the edge of ethical acceptance. What does it mean for users if personal assistants are hooked up to advertisers? Systems that mimic and ultimately replace human-to- human interactions. .”

Analysis 28

Analysis Emotional Intelligence System Advertising 28

Harvard Business

NOVEMBER 25, 2016

For example, advertising managers may ask analysts, “What is the most efficient way to use ads to increase sales?” Research from the Institute of Practitioners in Advertising shows that using ads to reduce price sensitivity is typically twice as profitable as trying to increase sales.

Data 28

Data Analysis Advertising Enterprise 28

The Nonprofit Consultant

AUGUST 8, 2006

Recently, she's received a new benefit of being a donor to North Shore: sweepstakes advertisements in the mail. Buying and selling mailing lists is a perfectly legal activity, but it is not without ethical issues. Tags: nonprofit , donors , mailing lists , privacy policy , information sharing , ethics

Nonprofit 40

Nonprofit Ethics Policies Advertising 40

Harvard Business

DECEMBER 1, 2016

In extreme cases, the sales culture can become toxic, as salespeople make minor ethical compromises to reach short-term goals, and those behaviors evolve and spread. A startup online advertising company in the early days of e-commerce paid its sales force entirely on commission.

Sales 28

Sales Talent Ethics Advertising 28

Harvard Business

AUGUST 2, 2018

Help your employees to understand this difference by showing them tools they already use that are powered by AI, either within the organization or outside it (such as social media advertising or streaming service recommendations). These examples will help team members to understand AI’s enormous potential, but also its limitations.

Data 34

Data Software Tools Travel 34

Harvard Business

NOVEMBER 15, 2023

Whether you call it propaganda or greenwashing, companies have long used marketing to tout the good they do for the environment while obfuscating any negative externalities of their businesses.

Company 63

Company Media Data Industry 63

The Nonprofit Consultant

JULY 19, 2006

I think the bigger question here is the ethical one. But, you really have to look at how the event was advertised, and what implied promises were made regarding how the money raised would be spent. Tags: nonprofit , fundraising , ethics , donor intent What was the donor's intent? I hope this information helps in your decision.

Nonprofit 40

Nonprofit Ethics Advertising Examples 40

Harvard Business

MAY 1, 2017

Needless to say, there are many potential dangers (and ethical issues) associated with the proliferation of digital profiling, from hacking, to discrimination, to an Orwellian surveillance state. There’s a big difference between what companies could and should know.

Media 31

Media Data Emotional Intelligence Study 31

Harvard Business

JUNE 19, 2018

Conservatives tend to endorse social hierarchies as reflecting legitimate differences in people’s skills and work ethic. Furthermore, our findings suggest that different products may do better in conservative or liberal regions, or when they are advertised in conservative or liberal media, depending on their product positioning.

Retail 28

Retail Study Productivity Survey 28

Harvard Business

OCTOBER 5, 2016

It would involve telling the candidate something along this line: “After advertising this position widely, we received over 100 résumés. Importantly, though, targets of paltering view paltering as far less ethical than palterers do, our research finds. Themselves, with a score of 87%.

Ethics 46

Ethics Survey Study Examples 46