Tom Spencer

MARCH 21, 2020

Few people are in the habit of looking for a gap in the market or trying to identify an unsatisfied need. The customer feels cheated if some additional charge comes up on their credit card or if they are denied some discount or insurance claim which was very publicly advertised.

Banking 88

Banking Airlines Insurance Insurance 88

Tom Spencer

MARCH 21, 2020

Few people are in the habit of looking for a gap in the market or trying to identify an unsatisfied need. The customer feels cheated if some additional charge comes up on their credit card or if they are denied some discount or insurance claim which was very publicly advertised.

Banking 78

Banking Airlines Insurance Insurance 78

ConsultX

AUGUST 10, 2021

Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Finance, Money, Management, Client Fulfillment, Lead Conversion, and Lead Generation. Understanding and applying the six principles ethically is cost-free and deceptively easy.

Consulting 52

Consulting Small Business Video Ethics 52

Harvard Business

NOVEMBER 15, 2023

Whether you call it propaganda or greenwashing, companies have long used marketing to tout the good they do for the environment while obfuscating any negative externalities of their businesses.

Company 58

Company Media Data Industry 58

Seth Godin Blog

APRIL 13, 2019

One might come to the conclusion that consumers have rejected all the effort that designers and marketers have produced in a statement that rejects design. Design is the new marketing. Design is the supply chain of Patagonia, the ethics of Purple Carrot and the customer service at Union Square Cafe. Not so fast.

Real Estate 35

Real Estate Hotels Ethics Advertising 35

Harvard Business

JULY 31, 2018

A combination of facial analysis, voice pattern analysis, and deep learning can already decode human emotions for market research and political polling purposes. Scaling to group settings can have an Orwellian feeling: Concerns about privacy, creativity, and individuality have these experiments playing on the edge of ethical acceptance.

Analysis 28

Analysis System Emotional Intelligence Advertising 28

The Nonprofit Consultant

JANUARY 22, 2007

This is likely because these companies can and do advertise their giving to the general public. But, it's not without ethical questions. When the grocery store supports your drug treatment program, do you look into their marketing of alcohol? Tags: corporate sponsorships ethics Nonprofit fundraising.

Nonprofit 40

Nonprofit Ethics Advertising Retail 40

Harvard Business

DECEMBER 1, 2016

In extreme cases, the sales culture can become toxic, as salespeople make minor ethical compromises to reach short-term goals, and those behaviors evolve and spread. For example: They structure the sales team around markets, not people. In short, everyone feels the pressure to deliver quarterly results.

Sales 28

Sales Talent Ethics Advertising 28

Harvard Business

NOVEMBER 25, 2016

For example, advertising managers may ask analysts, “What is the most efficient way to use ads to increase sales?” Research from the Institute of Practitioners in Advertising shows that using ads to reduce price sensitivity is typically twice as profitable as trying to increase sales.

Data 28

Data Analysis Advertising Enterprise 28

Harvard Business

JUNE 19, 2018

In turn, brands use market positioning and ad taglines to cue different identities that consumers may wish to adopt. Conservatives tend to endorse social hierarchies as reflecting legitimate differences in people’s skills and work ethic. These findings encourage marketers to think about how they position their products.

Retail 28

Retail Study Productivity Survey 28

Harvard Business

MAY 1, 2017

Even the words we say on Twitter , the things we like on Facebook , the websites we tend to visit, and the sound of our voices can be turned into a fairly detailed psychological profile, and the potential for trading this data is by no means confined to the world of marketing.

Media 30

Media Data Emotional Intelligence Study 30