Remove 2010 Remove Marketing Remove Productivity Remove Strategy
article thumbnail

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. Marketing segmentation is about subdividing markets into subsets of customers that behave similarly or have similar needs.

Marketing 256
article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Designing an optimal channel distribution strategy (e.g. Determining appropriate product pricing (e.g. campaign optimization).

Apparel 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Designing Strategic Organizations: The New Work of Executives and HR (Kesler and Kates, People & Strategy, 2010)

Kates Kesler

People & Strategy, 2010. One of the most difficult challenges for new general managers, who have been promoted after leading functional teams in marketing, sales or operations, is to make their leadership impact scalable across and multi-dimensional organization. Innovation in process as well as product.

article thumbnail

Consultant Ninja: Why the US Housing Market is still royally screwed.

Consultant Ninja

Why the US Housing Market is still royally screwed. As a potential homeowner, Ive been trying to assess which way the housing market is going. Ive seen in my local market "falling prices" "bidding wars", and "all cash buyers." Am I going to miss out on the next bull market? I am a strategy consultant at.

article thumbnail

$550 Billion Energy Junk Bond Bubble Busts; "Whac-A-Mole" Distortions in Multiple Markets

MishTalk

Energy production is extremely capital intense, and often accompanied by negative free cash flow. Energy investment added to GDP since 2010, with $550 billion in bond and loan offerings. oil production which requires abundant capital,” Lafakis said. markets as unprecedented Fed stimulus fuels a hunt for yield.

Energy 78
article thumbnail

Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee

Consulting Matters

First, I have been talking for the last few episodes about the importance of not just identifying your ideal client but getting in their hearts and minds so you can position yourself, products/services, and copy to connect with them. Learn more about my Brand Positioning and Messaging strategy services: [link].

article thumbnail

Gmail Dead in China, All Google Products Blocked; Reserve Currency Silliness Review

MishTalk

Google clashed with Beijing in 2010 after the company decided to stop censoring its Internet search results in China. Lack of a bond market in sufficient size is enough to kill the notion. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.