Narrow Your Niche to Win More Work as a Solopreneur
Successful Independent Consulting
APRIL 1, 2024
Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. This is why you want to be “The Person” to talk to for a given situation. Examples Several years ago, my agency represented a highly talented professional with over 20 years of experience even though he positioned himself as a jack-of-all-trades.
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