Narrow Your Niche to Win More Work as a Solopreneur
Successful Independent Consulting
APRIL 1, 2024
This is why you want to be “The Person” to talk to for a given situation. If someone is going to spend tens of thousands of dollars, they want to hire an expert, not someone who has “done something sort of like it,” or “done it once or twice,” or who may be able to help them. What is his sweet spot?
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