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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Let’s draw a distinction between the micro and the macro.

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Socialism May Work in Sports but Not in Business

Martinka Consulting

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. Good metrics make a difference. Banks are in business to be paid back and have their own metrics, which borrowers must meet or exceed. 600 or higher.

Sports 40
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Tesla Shows How Traditional Business Metrics Are Outdated

Harvard Business

He wanted to build a sports car, then build a more affordable car with zero emissions. At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. We don’t need to throw out all classic business metrics. more units than Tesla.

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Premium Tickets: Perception + Utility = Opportunity

Wakeman Consulting Group: Dave's Blog

This is important: Sports teams have lived on long-term premium contracts for a long time. Is that what your market wants or needs? PS: Focus on meaning, emotion, and connection in your marketing …not just the actress or actor, conductor, or something else. While also heavily investing their attention in the sport and the team.

Sports 52
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

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High Priced Does Not Equal Success

Martinka Consulting

This could be a marketing plan with no metrics to show if it’s working. That rarely happens in sports. It’s a good lesson for all of us whether it’s people, marketing or daily habits. “A Too many teams spending too much money without getting the results they wanted. Think of this in terms of business. Carl Sandburg.

Sports 40
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Podcast Statistics and Data [March 2023]

Buzzsprout

Spoken word audio popularity The consumption of spoken word audio (talk radio, podcasts, audiobooks, and sports) is on the rise across the board. News is the second most popular podcast genre, followed by true crime, sports, and health & fitness. of all podcast listeners and 48,789,778 podcast downloads. 17% use social media.

Data 52