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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. In a similar way, distance yourself from the product in order to get more objective feedback.

Marketing 166
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Product Management – What Is It and How to Get Started

Tom Spencer

Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. What is a Product? Managing the Product Lifecycle.

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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I want to make those interruptions easier to manage. I finished all the video editing for the writing workshop. At some point today, I plan to upload the videos to teachable. I don't have just one product for my business. And I'm not a team working on just one feature set or a product. What happened?

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Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

Tools 88
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Consultant Marketing Brand Sound

Jerry Fletcher

It was good to hear how the little golf product company he founded was doing. Marketing Consultant/Start up Consultant. I came onboard because he wanted a marketing consultant. He had worked through and solved his production problems in way that turned out to be scalable. Video is what sells is what he believes.

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Mastering Business Marketing and Advertising: A Comprehensive Guide

Business Consulting Agency

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.

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The Art of Figuring Things Out with Michelle Massman

Consulting Matters

In this episode, she shares her secrets to long-term success, which include taking action while being open-minded and flexible on your specific business model, products, and services. Massman Companies Inc provides consulting services in the areas of entrepreneurship, marketing, brand partnerships, event production and music management.