Consulting Matters

JANUARY 7, 2019

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Speaking engagements demonstrate your thought leadership, provide a plethora of networking opportunities and are a source for new business. Bring business cards and eBooks/white papers if you have them.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Harvard Business

JULY 19, 2017

Senior leadership teams that embrace agile do a few things differently. At the enterprise level, think of all of your corporate initiatives as a backlog, just like software developers think of future product features as a backlog. The CEO and his leadership team share a joint table. Systematic Inc.,

Agile 28

Agile How To Enterprise Metrics 28

Organizational Talent Consulting

AUGUST 7, 2023

An Examination of the Importance of Leadership Behaviors and Attributes on Shaping Culture Executive Summary Organizational culture is a critical factor in financially successful companies. Leaders with dynamic transformational leadership attributes and behaviors are effective culture change agents.

Culture 52

Culture Financial Leadership Deloitte 52

Harvard Business

SEPTEMBER 14, 2016

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn. Imagine learning product design from Apple.

Leadership 28

Leadership Recruiting Recruitment Training 28

Harvard Business

JULY 14, 2017

They make us more efficient and productive. So consider leaving the latest white papers, industry rundowns, and management hot takes at the office. But assumptions are notoriously hard to beat back, and for a very good reason: They’re useful. They provide us with cognitive shortcuts for making sense of the world.

Real Estate 53

Real Estate Engineering Transportation Industry 53

Emerson Consulting Group

MARCH 23, 2016

If marketing collateral, product samples, cold calls and your website can be justified as selling tools, then published articles can be too. Others may boast of a white paper or two though most will, at best, only post copies of out-of-date standard (and boring) press releases.

Media 40

Media Sales Tools Advertising 40

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. In contrast, Molly’s network was concentrated mainly within cleaning products.

Case Study 45

Case Study Case Studies Study Case Interview 45

Tsavo Neal

OCTOBER 2, 2020

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. Thought-leadership (articles, essays, white papers, research, courses, etc) demonstrate your expertise. Then, in your thought-leadership, reference these case studies.

Case Study 60

Case Study Case Studies Resumes Study 60

Tsavo Neal

NOVEMBER 13, 2017

“ At Navalent, we accompany leaders on the most turbulent journeys of change – whether strategic, organizational, or leadership, we help build solutions that help leaders and their companies realize their ambitions to transform. Navalent Ron Carucci, Managing Director at Navalent. All of our new business comes through our website.

Consulting 121

Consulting Education Tools Financial 121

Tsavo Neal

APRIL 27, 2017

Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Selling productized consulting. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

AUGUST 1, 2017

Online recommendations, divorced from high-pressure sales pitches, proved an excellent gateway for industry customers to get up to speed on complex product lines. One reseller posted a maintenance and repair content recommender, including video, on its site that bundled product and service advice. Bundle products and services better?

Engineering 28

Engineering Company Data Enterprise 28

Harvard Business

JANUARY 5, 2018

Today’s climate challenge is so far beyond our collective experience that it demands a radically different kind of engagement from senior leadership teams in the private sector. This inversion approach is also championed by the Carbon Productivity Consortium , anchored by the German materials company Covestro.

Energy 28

Energy Government Tools Groups 28

Harvard Business

APRIL 19, 2016

Those factors do play important roles, but the most important thing driving America’s success has been its unparalleled scientific leadership. So for companies looking to create revolutionary products, identifying and accessing cutting edge, exploratory research is a key competitive advantage.

Research 28

Research Company Conference Biotechnology 28