Emerson Consulting Group

MARCH 23, 2016

The key is to be proactive, to understand the criticality of viewing each and every published article as a sales and marking tool. If marketing collateral, product samples, cold calls and your website can be justified as selling tools, then published articles can be too. Most websites will not have any published articles at all.

Media 40

Media Sales Tools Advertising 40

Harvard Business

SEPTEMBER 14, 2016

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn. Imagine learning product design from Apple.

Leadership 28

Leadership Recruiting Recruitment Training 28

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. In contrast, Molly’s network was concentrated mainly within cleaning products.

Case Study 31

Case Study Case Studies Study Case Interview 31

Tsavo Neal

OCTOBER 2, 2020

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. Thought-leadership (articles, essays, white papers, research, courses, etc) demonstrate your expertise. Then, in your thought-leadership, reference these case studies.

Case Study 60

Case Study Case Studies Resumes Study 60

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Selling productized consulting. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. One reseller posted a maintenance and repair content recommender, including video, on its site that bundled product and service advice.

Engineering 28

Engineering Company Data Enterprise 28