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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Biz Dev and Sales: Two Pillars of Business Success

Tom Spencer

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue. However, this won’t happen overnight.

Sales 88
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Breaking Down Case Interview Frameworks – Market Study

Management Consulted

One of the most daunting things about case interviews is the uncertainty you’re faced with as you step inside the door. What if your interviewer is having a bad day and just feels like asking impossible questions?! In this article, we’ll be looking at Market Study. 3 – Market Study. ” asked the man.

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8 Example Case Interview Questions

CaseInterview.com

Here’s a list of Case Interview Questions that I’ve received as a candidate. Keep in mind the interview format (especially for McKinsey) has evolved since the time I went through it as a candidate. Your client is a gas station and the market is so competitive that they make no money on gasoline sales.

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Case Interview Foundations: 6 Types of Case Interviews

Management Consulted

Consulting firms rely heavily on case interviews to find the right candidate and, therefore, you should practice them – practice them well, start practicing them early (2-3 months prior to the interview), and then keep practicing them often. The 2 case interview styles are Interviewer-led and Interviewee-led cases.

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The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson

Consulting Matters

He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm. Are you ready to nail your messaging and rock your copy to stand out in the market and attract, impress and convert clients?

Sales 156
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Michael Zipursky on Sales For Nerds

Consulting Success

Michael was recently featured on Sales For Nerds. You can listen to it here: Michael Zipursky on Sales For Nerds “Marketing” and “sales” are dirty words to many consultants. Not by “marketing” and “selling.” Not by “marketing” and “selling.”

Sales 117